Archives for NBC PR

MUSIC CITY GRAND PRIX IN NASHVILLE DELIVERS MOST-WATCHED CABLE RACE IN NBC SPORTS HISTORY

Posted by  on Wednesday, August 11th 2021     

Debut Race in Streets of Nashville Averages TAD of 1.212 Million Viewers on NBCSN; Most-Watched INDYCAR Cable Race in 23 Years NBCSN Continues Best INDYCAR Start Ever STAMFORD, Conn. – Aug. 10, 2021 – The inaugural Music City Grand Prix, a street course in Nashville, Tenn., averaged a Total Audience Delivery (TAD) of 1.212 million viewers,…

This content is for 12-Month TSO Subscription members only.
Log In Register
category: NBC PR, TSO News

VIEWERSHIP UP 21% FOR NBC SPORTS’ COVERAGE OF 2019 NTT INDYCAR SERIES

Posted by  on Wednesday, April 17th 2019     

VIEWERSHIP UP 21% FOR NBC SPORTS’ COVERAGE OF 2019 NTT INDYCAR SERIES

2019 NTT IndyCar Series Averaging Total Audience Delivery (TAD) of Nearly 400,000 Viewers on NBCSN Through First Four Races

Acura Grand Prix of Long Beach Averages TAD of 442,000 Viewers, Best in 7 Years & Up 18% vs. 2018

STAMFORD, Conn. – April 17, 2019 – With St. Petersburg, Circuit of the Americas, Barber and Long Beach complete, NBC Sports’ coverage of the 2019 NTT IndyCar Series is averaging a Total Audience Delivery (TAD) of nearly 400,000 viewers (397,000) across NBCSN, NBCSports.com and the NBC Sports app, up 21% vs. its first four races of 2018* (327,000) and NBCSN’s second-best start to a season in eight years, according to Nielsen and Adobe Analytics.

This past weekend’s Acura Grand Prix of Long Beach (4:41-6:36 p.m. ET) averaged a TAD of 442,000 viewers on NBCSN and NBC Sports’ digital platforms, making it the most-watched Grand Prix of Long Beach in seven years (2012; 468,000) and up 18%vs. 2018 (376,000). Coverage peaked with 473,000 TV-only viewers from 6:15-6:30 pm ET as Andretti Autosport’s Alexander Rossi won his second consecutive Grand Prix of Long Beach. Three of the season’s first four races – St. Pete, COTA and Long Beach – registered viewership increases vs. the comparable 2018 race.

*Note: the viewership average of the first four NBCSN races of 2018 includes Phoenix, Long Beach, Texas and Road America, and excludes Barber, which was moved to Monday due to rain.

2019 NTT INDYCAR SERIES ON NBC AND NBCSN

The 2019 NTT IndyCar Series is the first under a new media rights agreement that was announced in March 2018 in which NBC Sports Group acquired the exclusive rights to all NTT IndyCar Series races – including the Indianapolis 500 for the first time – qualifying and practice sessions, and Indy Lights races across its numerous platforms. Click here for more information.

NBC Sports’ coverage of the 2019 season began earlier this year with the Grand Prix of St. Petersburg, the first of 17 races to air on NBC and NBCSN during the season.

The 103rd Running of the Indianapolis 500, set for Sunday, May 26, 2019, will be the first ever on NBC. The Indy 500 will also be included in NBC Sports’ Championship Season marketing campaign, which touts numerous high-profile championship events that are presented across NBC Sports platforms from May to July, including the Triple Crown, The PLAYERS, Premier League Championship Sunday, French Open, Stanley Cup Final, Tour de France, and The Open Championship.

INDYCAR coverage on NBC will begin with the Grand Prix of Indianapolis on Saturday, May 11. Following the Indy 500, NBC will present the Detroit Grand Prix doubleheader on the weekend of June 1-2, followed by races at Road America on Sunday, June 23 and Mid-Ohio on Sunday, July 28. The 2019 NTT IndyCar Series championship will be decided on NBC, with the season’s penultimate race in Portland on Sunday, Sept. 1, followed by season finale at Laguna Seca on Sunday, Sept. 22. Click here for more information.

category: NBC PR
tags: , , , , , , , , , ,

DANICA PATRICK TO JOIN NBC SPORTS’ COVERAGE OF 103RD INDIANAPOLIS 500

Posted by  on Wednesday, March 20th 2019     

Danica Patrick, one of motorsports’ most popular figures, will join NBC Sports’ inaugural coverage of the Indianapolis 500 presented by Gainbridge when drivers start their engines for the 103rd iteration of the race on Sunday, May 26. This year marks the first time that the Greatest Spectacle in Racing has been broadcast on NBC.

The former INDYCAR and NASCAR driver will serve as a studio analyst on race day, contributing to NBC Sports’ pre-race, in-race, and post-race coverage alongside host Mike Tirico. Patrick will also participate in NBC Sports’ coverage of Indy 500 Pole Day on Sunday, May 19.

A seven-year INDYCAR veteran, Patrick immediately broke barriers and set numerous records when she joined the circuit in 2005. In just her first season, she became the first woman ever to lead a lap in the Indy 500 on her way to winning Rookie of the Year honors. In 2008, she became the first woman ever to win an open-wheel race in a major series when she finished first at the Indy Japan 300.

In 2013, Patrick pivoted to NASCAR and became the first woman ever to win the pole for the Daytona 500. Before retiring last season following the 2018 Indy 500, Patrick completed the “Danica Double,” racing in both the Daytona 500 and Indy 500 in the same season.

“Danica has a perspective unlike any other driver in the history of motorsports and will be a great addition to our first-ever coverage of the Indy 500,” said Sam Flood, Executive Producer and President, Production, NBC Sports & NBCSN. “She has proven to be as fearless with her opinions and analysis as she was in breaking barriers while racing in the most competitive motorsports circuits in the world.”

“The Indianapolis 500 holds a very special place in my heart,” said Patrick. “The moment I drive into the facility, I’m flooded with positive emotions. I have no doubt it’ll be the same this year when I come back as an analyst. To be on the NBC Sports team with Mike Tirico will be an honor and I look forward to adding my unique perspective. I’ve been in the race eight times, including last year, so I’m familiar with the dynamics within IndyCar after being away for seven years. To me, Indy feels like home!”

In addition to her analyst responsibilities, Patrick will help promote the Indy 500 by appearing across numerous NBCUniversal programs and platforms in the days and weeks leading up to the race.

This won’t be Patrick’s first time as a race analyst. While still an active driver in NASCAR, Patrick gained broadcasting experience by serving as a guest analyst for Fox Sports’ coverage of NASCAR Xfinity races in Michigan, Pocono and Talladega.

The 2019 INDYCAR season is the first under a new media rights agreement that was announced in March 2018 in which NBC Sports Group acquired the exclusive rights to all NTT IndyCar Series races – including the Indianapolis 500 for the first time – qualifying and practice sessions, and Indy Lights races across its numerous platforms. Click here for more information.

NBC Sports’ coverage of the 2019 NTT IndyCar Series continues March 24 with the INDYCAR Classic at Circuit of the Americas in Austin, Texas, at 1 p.m. ET on NBCSN, NBCSports.com, and the NBC Sports app.

For more information on Danica Patrick, click here.

category: NBC PR
tags: , , , ,