Repucom to provide sponsorship research and consulting services to INDYCAR


Repucom to provide sponsorship research and consulting services to INDYCAR

INDIANAPOLIS (Jan. 19, 2016) – Repucom, a trusted advisor in sports and entertainment intelligence, will provide media valuation and sponsorship consulting services to Hulman & Company, the parent of INDYCAR and Indianapolis Motor Speedway.

The partnership encompasses media analysis of all Verizon IndyCar Series events, all events at Indianapolis Motor Speedway and the tracking of the INDYCAR brand worldwide.

In addition, Repucom will work with INDYCAR on understanding the digital and social landscape, and provide commercial strategy around available platforms.

“INDYCAR is a valuable brand and it is an exciting time in the Verizon IndyCar Series with the 100th Running of the Indy 500 this year. Repucom will help Hulman & Company maximize sponsorship assets and support the group as it connects commercial partners with loyal motorsports fans,” said Repucom executive vice president Peter Laatz.

“The Verizon IndyCar Series season is expanding, viewership is up and fans are engaged. We look forward to working with Repucom to share our story about what INDYCAR has to offer and to provide our partners with a reliable, independent analysis of the return on their investment in the sport,” said Rod Davis, chief revenue officer of Hulman & Company.

INDYCAR is the most recent major professional sports league to rely upon Repucom’s Connected Solutions platform, joining the NFL, NBA, NHL, MLB and MLS. Additionally, Repucom has extensive credentials among motorsports clients including Formula One, NASCAR, MotoGP, V8 Supercars, Global Rally Cross, World Rally Cross, Monster Energy Supercross, Amsoil Arenacross and MonsterJam.

Repucom combines reputable technologies with the world’s largest global source of holistic sponsorship data to capture and quantify value across traditional, digital and social media platforms. By establishing a neutral standardized measure, clients can benchmark media performance across major sport and entertainment investments.

More information on Repucom market research and consulting services may be found at