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LST Marketing Unveils New Brand

Expanded Agency Opens Indianapolis Headquarters

INDIANAPOLIS (Sept. 22, 2015) – Indianapolis-based LST Marketing, LLC announced today that it has commenced operations under its new brand following the acquisition of Andretti Sports Marketing by its principals earlier this month. LST Marketing and its portfolio of companies excel in experiential marketing, event production, event management as well as sports and entertainment consultancy.

The new LST Marketing will feature expanded offerings, including creative services, automotive retail marketing, sponsorship activation and hospitality management as well as in-house marketing analytics capabilities. LST Marketing will continue its longstanding business managing enthusiast events for its automotive clients.

LST Marketing continues the industry leading sponsorship marketing and management business of John Lopes and Starke Taylor with a renewed focus on multiple sports properties in support of its corporate clients.

Starke Taylor will serve as president of LST Marketing and is responsible for day-to-day operations from LST Marketing’s Indianapolis headquarters. Taylor brings over 20 years of professional sports marketing and business experience to LST Marketing, including directing the sports marketing efforts for Phillips Van-Heusen in New York. “This is a very exciting time for our dedicated staff and our clients. Our expanded services will open new opportunities in the experiential marketing space as well as sports marketing, business and entertainment,” said Taylor.

“LST Marketing marks a new beginning for our team of experienced and creative professionals,” says John Lopes, CEO of LST Marketing. Lopes has been the architect of several of the larger sponsorship deals in North America over the past decade. “Our vision is to develop innovative marketing and event solutions for our clients. We’ve been overwhelmed with goodwill from our business relationships and we are committed to fostering an environment where experience, creativity and flawless execution direct our clients’ excellence.”

In addition to the launch of its new brand, the ownership group of Lopes and Taylor are pleased to announce a new partner in the business. “We are honored to welcome longtime utility industry executive, John Herron, to our ownership. His expertise in building industry leaders is an incredible asset to our team of professionals and clients. We are excited to have John Herron as a part of LST Marketing ownership,” said Lopes. Herron previously served as the CEO, president and chief nuclear officer of Mississippi-based Entergy Nuclear until 2013 and currently serves on the board of directors for Duke Energy and Ontario Power.
About LST Marketing, LLC

LST Marketing is a U.S. based marketing agency providing custom solutions for corporate clients participating in experiential marketing, sports and entertainment, sponsorships, and special events. LST Marketing’s team of professionals excels at urban event operations, sponsorship activations, creative services, business-to-business sponsorship strategy, automotive retail advertising, corporate hospitality, marketing research and analytics. Follow us on Twitter @LST_Marketing or visit us at