Greenwood, IN – When Conor Daly’s Dale Coyne Racing IndyCar rolls on to the track this weekend in Phoenix, it will be sporting the logos of the newest sponsor of the Jonathan Byrd’s Racing team — University Loft Company.
University Loft Company (www.uloft.com) is a contract furniture manufacturer that provides quality furniture with care. From home bases in Greenfield, Indiana and Morristown, Tennessee, University Loft Company serve colleges, the military, multi-family units, and hotels worldwide. Born from a dream in the heart of its founder to make the most out of his small dorm room, the loft bed was developed by founder and CEO, James Jannetides. Nearly 30 years later, University Loft Company is a global leader in dorm room, campus life, and apartment furnishings, along with military housing.
In addition to the University Loft Company logo, beginning with this weekend’s Verizon IndyCar Series Desert Diamond West Valley Phoenix Grand Prix at Phoenix International Raceway, Conor Daly’s Dale Coyne Racing Jonathan Byrd’s Hospitality & Restaurant Group/Cancer Treatment Centers of America Honda IndyCar will carry branding for the LOFT furniture company (www.loftfurnitureoutlet.com) and Loft Motors (www.loftmotors.com).
University Loft Company’s relationship with the Jonathan Byrd’s team is a comprehensive multi-platform sponsorship, so in addition to prominent placement on Conor Daly’s IndyCar, the University Loft Company logo will be featured across the entire Jonathan Byrd’s Racing program, with this including featured placement on Bryan Clauson’s Indy 500 entry, winged and non-wing sprint cars, USAC Silver Crown car, and midget racecar for the balance of his Chasing 200 Tour.
“University Loft Company loves racing!” exclaimed founder and CEO James Jannetides. “Being back in the game with the Jonathan Byrd’s team is exhilarating, and everyone at University Loft is pumped to be back in the race. This is obviously a huge year for IndyCar with the 100th running of the Indianapolis 500, and we can feel the excitement in the air. It’s an honor and privilege to be able to support Conor Daly for the IndyCar season and Bryan Clauson at Indy and just about every race track in the country as he chases his amazing dream season. We’ve been making history in our business since we started this company, and we can’t wait to be part of a historical event this May and a historical year for Bryan.”
James went on to add “We’ve been in racing before, had a good experience, and have always wanted to get involved again. Finding the right set of people to represent our brand is paramount, and we’ve found that with the Byrd family, Bryan Clauson, Conor Daly, everyone at Dale Coyne Racing, and all of the partners across the entire Jonathan Byrd’s Racing family. We are a company with ethics, and for us, integrity is more than a word. We manufacture furniture the right way, and this whole group is going about the business of racing the right way as well. As a leader in the furniture industry, University Loft operates by a high standard of ethics while bringing innovative ideas to contract furniture, and we see the same high standards, innovation, and integrity in the Jonathan Byrd’s Racing program. Because of that, we’re definitely looking forward to a long-term, sustainable relationship that will bring a great deal of benefits to University Loft Company.”
Long known in the industry as “Makers of Cool,” University Loft Company and LOFT furniture lines have made special appearances in movies such as Spiderman and 22 Jump Street, while also shining on the small screen in television shows such as The OC, Arrested Development, Shameless and Modern Family.
University Loft Company, LOFT, and Loft Motors join the roster of Jonathan Byrd’s Racing partners and sponsors that currently includes Cancer Treatment Centers of America, Vantage Hotels, Lexington Hotels, E&K Construction, Dooling Machine, WHMB TV40, Freedom 95 Radio, Reising Radio Partners, (KORN Country 100.3, QMix 107.3, MOJO 102.9), Tilson HR, ZOOMERS RV, VisionAire Jets, Timothy Plan, TownePost Network, JR Billboards, ComedySportz Indianapolis, R.E. Griesemer, the Indy Fuel, B&H Contractors, Ward’s Apparel, Indy Trading Post, Murello’s Uptown Bail Bonds, and Hopegivers International.