Archives for Sonoma Raceway PR

Hertz Equipment Rental Named Sonoma Raceway’s Official Equipment Rental Company

Hertz Equipment Rental Named Sonoma Raceway’s Official Equipment Rental Company

SONOMA, Calif. (June 16, 2015) – Hertz Equipment Rental Corporation (HERC) has reached a multi-year agreement with Sonoma Raceway to serve as Official Equipment Rental company of the wine country facility.

Founded in 1965, HERC has been one of the industry leaders for almost 50 years. HERC prides itself on having one of the strongest fleet mixes in the equipment and entertainment rental industry, with a product line that includes everything from small, handheld tools and supplies to large earthmoving and aerial equipment. Sonoma Raceway will utilize HERC equipment for general facility maintenance, construction support and drag strip maintenance. HERC will also provide equipment services for all major race events.

“Being selected as Sonoma Raceway’s preferred equipment and temporary power provider for five years is a key strategic win for the HERC equipment and entertainment industry,” said Stan Bender, entertainment account representative, Hertz Equipment and Entertainment Services. “We look forward to fostering excellent customer service as this is an important focus of our business.”

Sonoma Raceway will make extensive use of HERC products and services for its events and day-to-day operations. HERC’s agreement will provide them with a highly-visible presence at the raceway, promotional rights, trackside signage, hospitality and other assets during major event weekends.

For more information on HERC products and services, visit www.HertzEquip.com. Hertz Equipment will make its debut at Sonoma Raceway during the Toyota/Save Mart 350 NASCAR Sprint Cup Series race weekend, June 26-28. This year marks Jeff Gordon’s final race as a full-time driver. For tickets or information, visit www.racesonoma.com.

Morris Distributing Extends Craft Beer Sponsorship with Sonoma Raceway

SONOMA, Calif. (May 26, 2015) – Sonoma Raceway fans will enjoy some of Northern California’s most iconic craft beer brands when they visit the track this summer, as Morris Distributing returns as the Official Craft Beer of Sonoma Raceway.

The fan-favorite sponsor will have multiple draft locations throughout the facility during the NASCAR, NHRA and INDYCAR event weekends. There will be a draft trailer stationed above Turn 9, the TAPS bar at the north end of the main grandstand and various draft trailers throughout the main paddock area.

Race fans can enjoy six different craft beers and ales on tap from some of Northern California’s most popular local breweries, including Bear Republic (Healdsburg), Lost Coast (Eureka), North Coast (Fort Bragg), Black Diamond (Concord), Sudwerk (Davis) and 101 North Brewing (Petaluma).

“Morris Distributing has helped establish the notion of tasty, locally brewed craft beers as part of the event experience at Sonoma Raceway,” said Steve Page, president and general manager of Sonoma Raceway. “We are delighted to welcome them back for 2015.”

Morris Distributing has been in business for 22 years and is one of the largest specialty beverages distributors in the San Francisco Bay Area. Serving Marin, Sonoma, Napa and San Francisco counties for over a decade, Morris Distributing prides itself on quality products and quality service. The three-year partnership also includes tickets, signage, at-track promotional space and marketing assets.

“Morris Distributing has been a partner with Sonoma Raceway for the past several years and will continue into the future,” said Kevin Peterson, general manager of Morris Distributing. “We are proud to bring fine local and regional craft beer and hard cider to the track for race fans to enjoy.”

Fans can enjoy a selection of craft beers at the upcoming Toyota/Save Mart 350 NASCAR Sprint Cup Series event at Sonoma Raceway, June 26-28. For more information about Morris Distributing or to find a brewery, visit morrisdistributing.com.

Humboldt Redwood Company™ Becomes Official Sponsor of Sonoma Raceway

Agreement Includes New Shade Structures, Fan Amenities

SONOMA, Calif. (April 24, 2015) – Sonoma Raceway and Humboldt Redwood Company have joined forces to bring shade and comfort to race fans, as the Windsor, (Calif.)-based company has signed a multi-year agreement to become the raceway’s Official Redwood Provider.

Race fans have long dealt with the warm, sunny Sonoma County summers, and this partnership brings much needed shade from Humboldt Redwood. The highlight of the sponsorship is the construction of the “Real. Strong. Humboldt Redwood Deck” above Turn 2 of the raceway’s road course, which features a 135-foot redwood deck that extends above the existing Turn 2 Terrace, plus a Redwood-arbor covered private bar with TV monitors and dedicated food service.

The raceway has also worked with Humboldt Redwood to construct two new “Grille Garden” seating and shade areas where fans can relax, cool off and enjoy a bite to eat during race weekends. These new areas, featuring redwood arbors, will be located at Turn 2, near The Deck, and above the Turn 9 Terrace on the road course.

“We’re excited to bring shade and comfort to the fans at Sonoma Raceway,” says Carter Welch, vice president of marketing, sales and business development for Humboldt Redwood.

Humboldt Redwood is the leader in environmentally certified Redwood decking, fencing, timbers, landscaping and dimensional products throughout the United States. The company owns and manages approximately 440,000 acres of Redwood and Douglas-fir forestlands along the north coast of California.

From the beginning, the company’s stated purpose has been to demonstrate that it is possible to manage productive forestlands with a high standard of environmental stewardship, and also operate a successful business.

“These new fan environments, constructed entirely from locally-sourced, sustainably-grown redwood, will be a terrific addition to the event experience this season,” said Steve Page, Sonoma Raceway president and general manager. “We are very excited about these facility upgrades and our new association with Humboldt Redwood products.”

The three-year agreement also includes hospitality, extensive signage, promotional rights and other assets during major event weekends in Sonoma.

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About Humboldt Redwood Company

Humboldt Redwood Company (HRC), is a leading manufacturer and distributor of environmentally certified redwood deckingfencing, landscaping, and dimensional lumber products as well as environmentally certified Douglas-fir dimensional lumber products. The company is one of the largest suppliers of redwood lumber in the world, all sourced from logs that maintain environmental certification from the Forest Stewardship Council (FSC®). HRC’s sawmill is in Scotia, Calif. and its distribution centers are located in Woodland and Fontana, Calif. Humboldt Redwood lumber products are distributed to select, independent lumber yards and home improvement retailers in California, the Western U.S., and beyond. Please visit our Where to Buy Humboldt Redwood page to find a lumber yard or home improvement retailer near you.

Sonoma Raceway Introduces Fun Train to Verizon IndyCar Series Finale

  SONOMA, Calif. (March 26, 2015) – Sonoma Raceway will host the Verizon IndyCar® Series season finale for the first time this summer, and what better way to arrive on race-day than aboard the first-ever Raceway Fun Train to the GoPro Grand Prix of Sonoma?

The popular transportation option, which has been available for the Toyota/Save Mart 350 NASCAR Sprint Cup Series event since 2013, will bring fans directly from the Sacramento area to the raceway on race day, Sunday, Aug. 30.

The 400-seat train, a partnership with Key Holidays, will depart from Sacramento, with stops in Davis and Suisun City, before dropping passengers just steps from the raceway’s main entrance. The train, which utilizes SMART-owned track, traverses some of Northern California’s most spectacular scenery.

“I can’t think of a better way to start and finish a day at the raceway than a train ride through the beautiful Carneros countryside,” said Steve Page, Sonoma Raceway president and general manager. “Our NASCAR fans tell us the train has dramatically improved their race-day experience, and we are delighted to offer this option to our INDYCAR fans.”

The Raceway Fun Train offers a unique alternative to highway traffic and parking hassles on race-day, and will feature café cars with on-board food and beverage service. The GoPro Grand Prix of Sonoma Raceway Fun Train package is a great choice for race day. The $149 package includes:

  • A reserved-seat in the Main Grandstand
  • Round-trip travel from Sacramento, Davis or Suisun
  • VIP main-gate entry
  • Garage/Pit/Pre-RacePass
  • Commemorative lanyard

Key Holidays has served as an Amtrak Regional Tour Operator for 32 years, including the famous Reno Fun Train. For more information, visitwww.keyholidays.com.

For more information on the Raceway Fun Train or to purchase your ticket package today, call 800-870-RACE (7223) or visit www.racesonoma.com/indycar. Operation and schedule subject to change by railroads and track or weather conditions.

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