DETROIT, Mich. (January 25, 2018) – Last year’s Chevrolet Detroit Grand Prix presented by Lear generated an all-time high in total spending and economic impact for the metropolitan Detroit area. According to an independent study conducted by the nationally-recognized consulting firm Sportsimpacts, the 2017 Chevrolet Detroit Grand Prix presented by Lear created an estimated $58…
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ECONOMIC STUDY REVEALS CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR GENERATED $58 MILLION IN TOTAL SPENDING DURING 2017 EVENT
STRONG ATTENDANCE, VIEWERSHIP AND MEDIA COVERAGE HIGHLIGHT SUCCESSFUL 2017 CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR
DETROIT, Mich. (June 12, 2017) – An impressive number of people from Belle Isle to across the globe either witnessed or engaged in the Motor City’s three-day motorsports festival as the final numbers have been tallied for the Chevrolet Detroit Grand Prix presented by Lear, held June 2-4.
Highlighted by strong attendance, record social and traditional media coverage along with unprecedented partner support and solid viewership numbers, this year’s Grand Prix created a positive impact that will be felt in the community long after the echo of the engines on Belle Isle has subsided.
Grand Prix organizers revealed shortly after the final race of the weekend that the event drew an estimated 100,000 people to Belle Isle Park over the course of its three days, June 2-4. This included over 25,000 fans on Comerica Bank Free Prix Day on Friday, June 2, approximately 45,000 fans for the best-attended Saturday in the history of the Grand Prix and more than 30,000 fans on Sunday when the threat of rain early in the day kept the expected attendance numbers down. With the impressive turnout, it marked the fifth time in the last six years that the Chevrolet Detroit Grand Prix presented by Lear surpassed the 95,000 fan mark in total attendance.
Featuring the only Verizon IndyCar Series doubleheader race weekend – the Chevrolet Dual in Detroit – the Grand Prix posted numbers that revealed the most successful series event this season outside of the 101st running of the Indianapolis 500. Though the national and local television ratings on ABC-TV were down from an all-time high in 2016, total viewership for both Dual in Detroit races drew nearly 1.8 million viewers nationwide marking the second-highest watched Verizon IndyCar Series event behind the Indy 500. According Nielsen ratings, the IndyCar race broadcasts from Belle Isle recorded 5.02 million unique viewers over the course of the weekend, which also ranked second only to the Indy 500 this year.
The Chevrolet Detroit Grand Prix presented by Lear also produced incredible results on the digital front with INDYCAR reporting the event had the highest total social media engagement and growth of any series event this season, including the Indy 500. The event garnered the most traditional media coverage of any event this season as well with nearly 50,000 stories generated globally during the week of the race.
With a record number of 77 partners in 2017, the Grand Prix also established a new level of corporate support for an event that has become one of the most popular and positive annual celebrations to wave the green flag on summertime in the Motor City.
“It was an extremely successful Chevrolet Detroit Grand Prix presented by Lear and we are very pleased with the results we’ve seen across the board,” said Bud Denker, Chairman of the Grand Prix. “With over 100,000 fans in attendance on Belle Isle over the course of the weekend, that is really the perfect number for us to execute our transportation plan, which ran flawlessly during the weekend. We’re very excited to see the remarkable growth and engagement numbers on the digital and social media front as we know that our fans are finding different and creative ways to engage with our event. While the statistics are impressive, what we’re most proud of is the fact that our fans had a great time and got a chance to experience some wonderful memories on Belle Isle and that we were able to showcase the beauty of the island to a worldwide television and digital audience. Belle Isle and the shared Detroit and Windsor waterfront never looked more beautiful.”
On its own social media platforms, the Grand Prix also experienced record numbers during an eventful race week. Total social media impressions rose from 156 million in 2016 to 236 million this year, representing an increase of over 33.8%. On Twitter alone, the Grand Prix generated over 176 million potential impressions (up from 97 million in 2016) while trending several times in Detroit and surrounding areas throughout the race weekend.
It was a memorable weekend on the track as well at the Grand Prix. Graham Rahal of Rahal Letterman Lanigan Racing became the first driver to sweep both Chevy Dual in Detroit Verizon IndyCar Series races on Belle Isle. In the IMSA WeatherTech SportsCar Championship race on Saturday– the Chevrolet Sports Car Classic – brothers Ricky and Jordan Taylor went from last to first in the No. 10 Konica Minolta Cadillac to capture their fifth win in a row to start the season, and second consecutive victory at Belle Isle. In the first championship points paying race in Detroit for the Trans Am Series presented by Pirelli since 2001, Eddie Francis Jr. won the TA class 3-Dimensional Services Motor City 100 while Gar Robinson from the Michigan-based Robinson Racing team took the No. 74 Pura Vida Tequila/74 Ranch Resort Chevrolet Camaro to victory lane in the TA2 class 3-Dimensional Services Muscle Car Challenge. Sheldon Creed also had a dominant weekend as he captured the checkered flag in both SPEED Energy Stadium SUPER Truck Series races over the weekend.
FANS HAVE OPTIONS TO ACCESS BELLE ISLE THROUGH NEW 2017 CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR TRANSPORTATION PLAN
DETROIT, Mich. (June 1, 2017) – With no public parking on Belle Isle the Chevrolet Detroit Grand Prix presented by Lear features a comprehensive and effective transportation plan that brings approximately 100,000 people onto Belle Isle during the three-day motorsports festival, June 2-4.
In 2017, visitors to the Grand Prix will have even more options to access Belle Isle.
Through a proven and reliable shuttle system, Grand Prix fans can park anywhere in downtown Detroit and be picked up from two convenient locations – Cobo Center or the Renaissance Center – by a fleet of luxury buses that will deliver passengers directly to the entrance of the event on Belle Isle. There is no extra cost for the premium shuttle service as it is included in the price of each Grand Prix ticket. Shuttles will begin running at 7:00 am on Friday and Saturday and at 7:30 a.m. on Sunday and they will run operate continuously until every guest is off the island.
Both shuttle pickup locations are easily accessible for guests by using the Detroit People Mover. Fans can also use the new Q-Line from Midtown to connect with the People Mover at the Grand Circus Park Station.
New to the Grand Prix in 2017 is a ride share system with a drop off point just outside of Belle Isle. Guests can use Lyft or Uber to visit the Grand Prix and be dropped off at the Detroit Naval Armory and either walk across the McArthur Bridge or take the event shuttle service to the entrance of the event.
“We have a very effective and reliable transportation plan at the Chevrolet Detroit Grand Prix presented by Lear, and we are proud of our system for getting our nearly 100,000 guests on and off the island,” said Bud Denker, Chairman of the Grand Prix. “We have more than 120 buses running throughout the weekend, transporting our great fans from Cobo Center or the Renaissance Center right to the front gates of the Grand Prix. The system makes it very easy for our fans to come down and experience the Grand Prix, and we’re very excited to offer even more options this year with our new ride share program.”
To learn more and see the full Grand Prix transportation plan visit www.DetroitGP.com and select Transportation under the Event Info link. To purchase tickets to the Grand Prix, visit www.DetroitGP.com/tickets or call the ticket hotline at (866) 464-PRIX (7749).
Lear Corporation SST Truck to Race at Chevrolet Detroit Grand Prix presented by Lear with Arie Luyendyk Jr.
LEAR CORPORATION TO SPONSOR STADIUM SUPER TRUCK WITH DRIVER ARIE LUYENDYK JR. AT THE CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR
DETROIT, Mich. (May 18, 2017) – Racing fans in Detroit will have another hometown team to root for in the SPEED Energy Stadium SUPER Trucks (SST) Series races at the Chevrolet Detroit Grand Prix presented by Lear, June 2-4. Metro-Detroit based Lear Corporation will sponsor the unique and distinctive No. 119 SST truck at the Grand Prix with experienced and popular driver Arie Luyendyk Jr. behind the wheel at the Raceway at Belle Isle Park
In its third year as a Grand Prix partner, Lear Corporation has enhanced its role in the event signing on as presenting sponsor of the Grand Prix back in February. In addition to increasing its presence at the three-day racing festival, Lear will expand to on-track competition in 2017 with an SST truck that will be easy to identify featuring the company’s signature red color scheme and a unique graffiti-style design on the No. 119 truck. The number 119 is extremely significant to Lear Corporation as it harkens back to the date of November 9, 2009 when Lear Corporation emerged from bankruptcy protection. Lear also opened its Lear Innovation Center in downtown Detroit last year in a historic building located at 119 State Street overlooking Capital Park. The address of the building was viewed as a sign that the center was meant to help grow Lear’s brand in the Motor City. The unique building features spray painted graffiti from local Detroit artists throughout its stairwells and wood from the original structure, built in 1887.
Fans will also identify with Luyendyk, an accomplished driver who has produced two second-place finishes on Belle Isle in 2014 and 2016. The son of two-time Indy 500 winner Arie Luyendyk, Arie Jr. has raced in the Verizon IndyCar Series, Indy Lights and Sports Cars before switching to the SPEED Energy Stadium SUPER Truck series. Luyendyk won the 2008 in Indy Lights Series season finale and he finished second in the Indy Lights championship during his rookie year of 2002. Luyendyk achieved crossover pop culture fame when he appeared on the eighth season of The Bachelorette in 2012, finishing as the runner up that season on the popular reality TV series.
“Lear Corporation is such a positive force in Detroit and the company has grown in 2017 as presenting sponsor of the Grand Prix,” said Bud Denker, Chairman of the Chevrolet Detroit Grand Prix presented by Lear. “We’re excited to see them compete in our event with one of the most unique trucks in the SPEED Energy Stadium SUPER Trucks Series – the No. 119 Lear Corporation truck. With its graffiti design consistent with what’s featured at the Lear Innovation Center, the Lear truck is going to look great on track. With such a high-profile local company and one of the most recognizable drivers in the SST Series in Arie Luyendyk Jr., I’m sure the Lear truck will be a fan favorite at the Grand Prix.”
The Lear Corporation Truck and the rest of the SPEED Energy Stadium SUPER Trucks will have a practice and qualifying session on Comerica Bank Free Prix Day, Friday, June 2, and will race on both Saturday and Sunday of the Grand Prix.
For more information on the Grand Prix and to purchase tickets, visit www.DetroitGP.com, or call our ticket hotline at 866-464-PRIX (7749).
CITY OF WINDSOR AND CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR
ANNOUNCE RENEWED PARTNERSHIP AND 2017 CANADIAN TICKET PACKAGE
WINDSOR, Ontario, Canada. (April 11, 2017) – Building on a partnership that showcases a unique “two-nation destination,” the City of Windsor and the Chevrolet Detroit Grand Prix presented by Lear proudly announced their renewed partnership for 2017 today.
This marks the eighth year that the Grand Prix and the City of Windsor, Ontario, Canada have teamed up to highlight the beauty of the shared Detroit and Windsor waterfronts through three days of racing, entertainment and family fun on Grand Prix weekend at Belle Isle Park.
The renewed partnership announced today will make it easy and efficient for Canadian fans to cross the border to Belle Isle through Transit Windsor and experience the 2017 Chevrolet Detroit Grand Prix presented by Lear, June 2-4.
Canadians will once again be able to purchase Grand Prix tickets online, including round-trip transportation to Belle Isle, online through snapd Windsor and in person at the Windsor International Transit Terminal. Verizon IndyCar Series driver Conor Daly joined City of Windsor Mayor Drew Dilkens and Chevrolet Detroit Grand Prix presented by Lear Chairman Bud Denker to announce the details of the partnership today at a press conference in Festival Plaza along the Windsor Riverfront.
Through the special Canadian Grand Prix package, fans can purchase reserved grandstand tickets in Grandstand 1 overlooking pit lane and the start/finish line area or general admission tickets to the Grand Prix. All ticketholders will be able to access the Meijer Fan Zone and enjoy a host of fun activities including local and national bands on the MotorCity Casino Hotel Entertainment Stage – headlined by popular country music duo Montgomery Gentry on Saturday night and dance music icon Jody Watley featuring Shalamar Reloaded on Sunday afternoon, food and drinks in the Bud Light Food Court and Beer Garden, extreme sports demonstrations, interactive displays, games and more. Single-day tickets start at $55 CAD (including HST) for general admission or $95 CAD (including HST) for a reserved grandstand ticket.
“The Grand Prix has such a unique opportunity with our great Canadian fans located just across the Detroit River in Windsor and we’re excited to continue our long-standing partnership with the City of Windsor,” said Bud Denker, Chairman of the Chevrolet Detroit Grand Prix presented by Lear. “This international collaboration allows Canadian fans to visit Belle Isle through Transit Windsor in a fast, efficient and safe manner so they can enjoy their weekend with us at the Grand Prix.”
For more information on the Grand Prix and travel packages, fans can visit www.citywindsor.ca or call 311. To buy tickets online visitwww.snapdwindsor.com/GrandPrix or purchase in-person at the Windsor International Transit Terminal. Cash, debit cards, Visa and MasterCard are all accepted to purchase the Canadian ticket package. Canadian fans who have already purchased their tickets to the Grand Prix can buy round-trip transportation from the Windsor International Transit Terminal for just $12 CAD per person.
“The City of Windsor is proud to once again support the Chevrolet Detroit Grand Prix presented by Lear,” said Windsor Mayor Drew Dilkens. “Having the online option to purchase tickets through snapd Windsor or in-person at the Transit Windsor International Terminal gives our Canadian fans options in buying tickets and we know how much excitement the Grand Prix generates and the positive impact it has on our community and our businesses in Windsor.”
As part of the partnership, the City of Windsor will continue to sponsor the City of Windsor International Media Center, located in the historic Belle Isle Casino during the Grand Prix. Over 700 media members are expected to attend and cover the event in 2017 and the City of Windsor International Media Center will be the home of the working international press throughout the weekend. Members of both the Detroit Metro Convention and Visitors Bureau and Tourism Windsor Essex Pelee Island will work together in the media center, serving as hosts for the visiting media and providing information and concierge services throughout the weekend to promote the “two-nation destination” in the Windsor/Detroit area.
Jody Watley Featuring Shalamar Reloaded to Play June 4 at Chevrolet Detroit Grand Prix presented by Lear
JODY WATLEY FEATURING SHALAMAR RELOADED TO PERFORM
SUNDAY, JUNE 4 AT THE CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR
DETROIT, Mich. (March 21, 2017) – The MotorCity Casino Hotel Entertainment Stage at the Chevrolet Detroit Grand Prix presented by Lear will come alive on Sunday, June 4 as one of the most popular dance artists of the 80s and 90s will energize the crowd on Belle Isle.
Grammy Award-winning artist Jody Watley featuring the new group Shalamar Reloaded (SRL) will bring their soulful, feel good jams to a Sunday matinee concert at the Grand Prix, just prior to the final race of the weekend motorsports festival in the Motor City.
Watley will feature signature hits like “Looking for a New Love” and “Don’t You Want Me” along with a few songs from her Shalamar days when she performs at the Grand Prix. She’ll be joined on stage by the new SRL group members, Nate Allen Smith and Rosero McCoy, and they will spotlight a few songs from their forthcoming Bridges release due out this summer. Songs from Watley’s current Paradise EP at will also be featured in the concert that will take place at 1 p.m. on June 4, prior to the final Chevrolet Dual in Detroit race with the cars of the Verizon IndyCar Series.
All fans attending the Grand Prix on Sunday are welcome to attend the concert at no extra cost. The MotorCity Casino Hotel Entertainment Stage will once again be located in the Meijer Fan Zone at the Raceway at Belle Isle Park. The concert announcement was made live this morning on 105.9 KISS-FM in Detroit, a Radio One station and Grand Prix media partner.
“We know that Jody Watley featuring Shalamar Reloaded will bring a fun, party vibe to the island on Sunday at the Grand Prix,” said Bud Denker, Chairman of the Chevrolet Detroit Grand Prix presented by Lear. “This concert will be a great way to celebrate the final day of the Grand Prix and get the crowd energized at the MotorCity Casino Hotel stage leading into the final race of an exciting weekend.”
First finding fame as an original member of Shalamar, Jody Watley’s solo career began in 1987 with her trendsetting debut album Jody Watley, which featured mega hits including the chart-topping single “Looking for a New Love.” In 1988 she won a Grammy Award for Best New Artist. Throughout her career Watley and her work has been an important part of pop culture. “Looking for a New Love” helped launch the catch phrase “Hasta la vista, baby,” the video for her song “Still a Thrill” represented the first time a major pop star included the freestyle dance style waacking and the groundbreaking single “Friends” was the basis of many R&B/hip-hop and pop/hip-hop fusions used in today’s music. Watley’s other popular solo hits include “Real Love,” “Don’t You Want Me,” “Some Kind of Lover” and the Top 10 ballad “Everything.”
With popular country music duo Montgomery Gentry performing on Saturday, June 3 and Jody Watley featuring Shalamar Reloaded on the MotorCity Casino Hotel stage on Sunday, June 4, the Chevrolet Detroit Grand Prix presented by Lear will feature a unique blend of musical entertainment to go along with one of the best on-track lineups in racing. For a complete listing of all of the entertainment at the Grand Prix and a complete weekend schedule, visit www.DetroitGP.com closer to race weekend.
Tickets for the 2017 Chevrolet Detroit Grand Prix presented by Lear are on sale now. For more information and to purchase tickets, visit www.DetroitGP.com or call 866-464-PRIX (7749).
Newgarden Participates in Chevrolet Detroit Grand Prix presented by Lear Night with the Detroit Pistons
TEAM PENSKE INDYCAR DRIVER JOSEF NEWGARDEN TO HELP CELEBRATE
CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR NIGHT WITH THE DETROIT PISTONS
DETROIT, Mich. (February 23, 2017) – A celebration of the continued partnership between the Chevrolet Detroit Grand Prix presented by Lear and the Detroit Pistons will feature one of the fastest rising stars of the Verizon IndyCar Series Thursday evening. Josef Newgarden, who is about to embark on his first season with Team Penske in 2017, will be the guest of honor tonight for Grand Prix Night at the Palace of Auburn Hills when the Detroit Pistons host the Charlotte Hornets.
Before he begins the 2017 season behind the wheel of the No. 2 Verizon Team Penske Chevrolet Indy car on the streets of St. Petersburg on March 12, Newgarden will participate in the final Grand Prix Night at the Palace before the Pistons move to downtown Detroit next season at Little Caesars Arena.
The aggressive, hard-driving American racer is one of the most engaging personalities in motorsports and Detroit fans will get the opportunity to meet Newgarden and get excited for the return of the Chevrolet Detroit Grand Prix presented by Lear, June 2-4 on Belle Isle. After promoting Grand Prix Night during a local media tour Thursday morning, Newgarden will be featured in several activities during the special evening at the Palace. The 26-year-old native of Nashville, Tenn., will take photos and sign autographs for fans at 7:15 pm in the Palace Power Hour located in the North Pavilion. Fans will also have the opportunity to see the Grand Prix Indy car that will be on display on the Palace concourse and get their picture taken behind the wheel of the new Grand Prix Indy car cutout, to represent what it’s like racing an Indy car on the streets of Belle Isle.
As part of the Grand Prix Night celebration, Newgarden will deliver the official game ball at half court prior to the opening tip-off and he’ll be introduced to the crowd with a special video presentation. The rising star driver will also be interviewed and profiled on the Palace 360 scoreboard during the first quarter and he’ll be invited out on the court for a chance to hit a half-court shot toward the end of the first half.
“It’s great to be a part of the Grand Prix Night at the Palace to help promote the Chevrolet Detroit Grand Prix presented by Lear,” said Newgarden. “Even though I just moved to Charlotte I will be a Pistons fan tonight and can’t wait to meet some of the great fans in the Motor City. Hopefully we’ll see them back on Belle Isle June 2nd through the 4th at the Grand Prix.”
A three-time race winner beginning his sixth season in the Verizon IndyCar Series, Newgarden produced his best career finish at the Chevrolet Detroit Grand Prix presented by Lear last year when he finished fourth in the second Chevy Dual in Detroit race. The following week at Texas, Newgarden was involved in a big accident as he suffered a broken collarbone and a mild hand fracture after his car slammed into the wall following contact with another competitor. Newgarden did not miss a race due to the injury, however, and he was back behind the wheel two weeks later at Road America before he dominated the next race at Iowa in a dramatic and courageous victory.
LEAR CORPORATION ANNOUNCED AS PRESENTING SPONSOR OF THE CHEVROLET DETROIT GRAND PRIX PRESENTED BY LEAR
DETROIT, Mich. (February 21, 2017) – The Chevrolet Detroit Grand Prix today announced that Lear Corporation will be the presenting sponsor of the June 2-4, 2017 event and the popular summertime festival will now be known as the Chevrolet Detroit Grand Prix presented by Lear.
With its world headquarters located in metropolitan Detroit, Lear Corporation is a leading global supplier of automotive seating and electrical systems. Lear is an international brand with approximately 150,000 employees in 37 countries across the globe, but the company stays true to its roots. Lear is celebrating its 100th anniversary this year as the company was founded in Detroit in 1917. Last fall, Lear opened its new Innovation Center in downtown Detroit and the creative space is a perfect pairing with its world headquarters in nearby Southfield, Mich., showcasing Lear’s technology and ideology. Lear is a positive force in the Motor City as the company is active with many initiatives that are key to Detroit’s continued revitalization.
“Lear is proud to partner with Chevrolet to bring the Grand Prix to the Motor City. Belle Isle Park is a perfect setting for an event like the Grand Prix,” said Matt Simoncini, President and CEO of Lear Corporation. “We are looking forward to welcoming thousands of race fans to Detroit and showcasing our city to a national television audience of millions. Detroit is America’s comeback city and a great place to live, work and innovate.”
A Grand Prix partner since 2015, Lear Corporation will also become the official sponsor of the Grand Prix volunteers – one of the longest-running and most respected volunteer organizations in motorsports.
“The Chevrolet Detroit Grand Prix is so proud to welcome Lear Corporation as our presenting sponsor in 2017,” said Bud Denker, Chairman of the Chevrolet Detroit Grand Prix presented by Lear. “Lear and Matt Simoncini are great supporters of Detroit and our community. We could not ask for a better partner to team with Chevrolet and help us host world-class racing and a weekend full of fun and excitement in the Motor City.”
As a result of the new partnership with Lear Corporation, the Grand Prix also unveiled its new event logo today (attached and above). Updating its previous iconic look and feel, the new event logo highlights Scott Fountain, the signature landmark on the Grand Prix’s home at Belle Isle Park, and the silhouette of the GM Renaissance Center – the world headquarters of General Motors. The new marque also recognizes the event’s two primary partners in title sponsor Chevrolet and the new presenting sponsor with Lear Corporation.
Waving the green flag to start the summer one week after Memorial Day weekend, Belle Isle Park will come alive June 2-4 at the Chevrolet Detroit Grand Prix presented by Lear. Featuring seven races from four exciting series – including the only doubleheader race weekend on the Verizon IndyCar Series schedule at the Chevy Dual in Detroit – the Grand Prix will once again include plenty of action on its 2.3-mile street circuit.
Away from the track, the excitement will continue to build with activities throughout the Meijer Fan Zone. National and local bands will perform all weekend long on the MotorCity Casino Hotel Entertainment Stage. Fans will also enjoy extreme sports demonstrations, interactive displays and games, meeting current and former Detroit star athletes, food and beverages with a definite Motor City flair, autographs and interviews with the Grand Prix racing stars and much more.
2017 CHEVROLET DETROIT BELLE ISLE GRAND PRIX TICKETS ON SALE THURSDAY
Chevy Dual in Detroit presented by Quicken Loans to Highlight June 2-4 Event
DETROIT, Mich. (November 16, 2016) – Fans can secure their seats for the fastest weekend of the summer as tickets for the Chevrolet Detroit Belle Isle Grand Prix will go on sale to the public starting at 9 am ET on Thursday, Nov. 17. One of the most popular annual events in the Motor City, the Grand Prix encourages fans to Start Your Summer June 2-4, 2017 on the streets of Belle Isle, and fans can get tickets by visiting www.DetroitGP.com/tickets or by calling the ticket hotline at 866-464-PRIX (7749).
Ticket pricing for the Grand Prix remains virtually the same at all levels from 2016 as packages are available for the action-packed weekend on Belle Isle, highlighted by the only doubleheader on the Verizon IndyCar Series schedule – the Chevrolet Dual in Detroit presented by Quicken Loans. The Grand Prix will once again offer free round-trip bus service to and from Belle Isle with every ticket. Listening to feedback from its loyal fans, Grand Prix organizers have also made a few enhancements for 2017 including padded seating in some areas and access to the Scott Fountain, the historic landmark at Belle Isle Park.
A Grand Prix tradition continues in Detroit with Comerica Bank Free Prix Day, as fans can visit the Raceway at Belle Isle Park and explore the entire venue and race paddock for free on Friday, June 2. Single-day tickets for the rest of the weekend start at just $40 for general admission, with two-day general admission tickets available for just $75. Children 12 and under are admitted into general admission seating free of charge with a ticket-bearing adult; limit two per adult.
Reserved grandstand seats for the 2017 Grand Prix start at just $65 for a single-day adult ticket. Enhanced race experience options are available, including the new Belle Isle Club and Prix-mium Seating. The Belle Isle Club will give ticketholders an opportunity to add to their race experience in an exclusive area. Located in the Fifth Third Bank Paddock the Belle Isle Club will allow fans to enjoy an all-inclusive private area that will feature closed-circuit TV feeds of the on-track action, food and beverages – including beer and wine, access to the paddock and the Winner’s Circle. Based on availability, Belle Isle Club pass holders will also be able to receive on-island parking passes offered on a first-come, first-served basis, with packages starting at just $200 for a single-day and $375 for a two-day experience. The Prix-mium Seating section will be located in Grandstand 1 and will feature padded folding chair seating and additional leg room for just $105 each day. For fans wanting an up-close experience with some of the fastest cars and most talented drivers in racing, passes to the Fifth Third Bank Paddock – the locker room of motorsports – will also be available starting at just $25 per day and $45 for a two-day pass.
For those looking to showcase their own ride at the Grand Prix and take advantage of on-island public parking during the weekend, purchase tickets to the Continental Tire Car Corral. Packages include a grandstand ticket, a Fifth Third Bank Paddock pass and premium on-island parking. Visit www.DetroitGP.com/Corrals to see all of the great car corral options for the 2017 Grand Prix.
The Chevrolet Detroit Belle Isle Grand Prix will not only feature two full-points paying races on back-to-back days from the Verizon IndyCar Series in the Chevrolet Dual in Detroit presented by Quicken Loans, the exotic cars of the IMSA WeatherTech SportsCar Championship will battle in the Chevrolet Sports Car Classic presented by the Metro Detroit Chevy Dealers on Saturday, June 3. The Trans Am Series returns in 2017 with championship races on both Saturday and Sunday in the Motor City 100 while the high-flying trucks of the SPEED Energy Stadium SUPER Trucks presented by TRAXXAS will thrill the fans with races all three days of the Grand Prix.
Off the track, the Grand Prix has something for fans of all ages. The Meijer Fan Zone will feature displays from the Detroit area sports teams, interactive experiences including the IndyCar Fan Village, the IMSA Fan Zone and the TRAXXAS display area, extreme sports demonstrations, a tailgating/party pit and lots of family-friendly activities. Throughout the weekend, local and national acts will perform on the MotorCity Casino Hotel Entertainment Stage with the full lineup to be announced closer to the 2017 event.
Fans can purchase tickets to the 2017 Chevrolet Detroit Belle Isle Grand Prix online at www.DetroitGP.com/Tickets, through the ticket hotline at 866-464-PRIX (7749) or in person at the Grand Prix box office located in the GM Renaissance Center above the GM Wintergarden, 300 Renaissance Center Drive, Suite 2311, in downtown Detroit.
RESULTS REVEAL A VERY SUCCESSFUL 2016 CHEVROLET DETROIT BELLE ISLE GRAND PRIX
DETROIT, Mich. (June 9, 2016) – The key results are in and the numbers reveal a very successful weekend for the 2016 Chevrolet Detroit Belle Isle Grand Prix.
Highlighted by strong attendance, record television ratings and unprecedented partner support, this year’s event weekend left a positive impact for the community and in the racing world overall.
Grand Prix organizers revealed shortly after the final race of the weekend that the event drew an estimated 95,000 people to Belle Isle Park over the course of its three days, June 3-5. This included over 25,000 fans on Comerica Bank Free Prix Day last Friday, approximately 40,000 fans for one of the most well-attended Saturdays in Grand Prix history and more than 30,000 fans on Sunday when rain and threatening weather in the surrounding area kept the expected attendance down. With the totals, it marked the fourth time in the last five years that the Chevrolet Detroit Belle Isle Grand Prix topped the 95,000 fan mark in total attendance.
The two Verizon IndyCar Series races held on the weekend – the Chevrolet Dual in Detroit presented by Quicken Loans – posted impressive numbers in both national and local ratings on ABC-TV. According to the final Nielsen ratings, both the Saturday and Sunday national broadcasts saw increased ratings and viewership over 2015 and the two races combined represented the highest viewership ever for a doubleheader race weekend in the Verizon IndyCar Series. Saturday’s Dual in Detroit drew a .7 rating, which represented a 17% increase from 2015 while Sunday’s race posted a .9 rating, up 13% from the previous year. Both races were seen by over one million viewers for an increase of over 20% each day and with an estimated 2.41 million viewers over the course of the weekend, it marked the highest viewed doubleheader in series history. Sunday’s Dual in Detroit race was also the most viewed IndyCar race this season outside of the Indy 500 and the most viewed Detroit race since the Grand Prix returned in 2007.
Locally, WXYZ-TV in Detroit once again had solid ratings for their over 12 hours of coverage during race weekend. Saturday’s race broadcast on WXYZ drew a 2.1 rating while Sunday’s race posted a 3.3 rating, which ranked second nationally both days in major U.S. markets behind only Indianapolis.
With a record 75 partners featured at the Grand Prix in 2016, the event also benefitted from remarkable corporate support and sponsorship.
“We are very happy with the results that we’ve seen so far for the 2016 Chevrolet Detroit Belle Isle Grand Prix,” said Bud Denker, Chairman of the Grand Prix. “Our ticket sales were strong and we believe we would have topped the 100,000 mark in attendance if it weren’t raining everywhere else in the Detroit area on Sunday, except on Belle Isle! We were excited to see the impressive TV numbers for both of the Chevy Dual in Detroit presented by Quicken Loans races and thrilled that over a million fans each day saw those remarkable aerial shots of Belle Isle and the Detroit and Windsor waterfronts with full grandstands and great racing. These are truly great numbers for our event but probably the most impressive thing we saw were the smiles on the fans’ faces all weekend long on Belle Isle. Everyone was having a great time enjoying the island and those are the best results we could hope for.”
On its social media platforms, the Grand Prix also continued to raise the bar during race weekend. Total social media impressions rose from 139.5 million in 2015 to over 156 million this year, representing an increase of over 11.5%. On Twitter, the Grand Prix generated over 97 million potential impressions (up from 92 million in 2015) while trending for at least nine hours in Detroit on Friday, Saturday and Sunday and also trending for multiple hours in other markets on Sunday, including Denver and Indianapolis. On Facebook, the Grand Prix produced over 1.2 million impressions over the course of three days.
From online to on the track, the action was fast, furious and exciting at the Grand Prix. Chevrolet swept both ends of the Dual in Detroit in their “hometown” race as Sebastien Bourdais won on Saturday for KVSH Racing and Will Power was victorious on Sunday for Team Penske in the Verizon IndyCar Series. In the IMSA WeatherTech SportsCar Championship race on Saturday – the Chevrolet Sports Car Classic presented by the Metro Detroit Chevy Dealers – Chevrolet won again with brothers Ricky and Jordan Taylor taking home the victory for their father’s team in the Wayne Taylor Racing Corvette DP car. In Trans Am Series competition, RJ Lopez, Kyle Marcelli and Dean Martin of Westland, Mich., were the class winners in Saturday’s 3-Dimensional Services Motor City 100 race while John Baucom, Adam Andretti and Ernie Francis Jr. were Sunday’s race class winners. Matt Brabham claimed victory in both of the SPEED Energy Stadium SUPER Trucks presented by TRAXXAS races from over the weekend.