Archives for Schmidt Peterson Motorsports PR

Howard Rejoins Schmidt Peterson Motorsports with Partner One Cure for 102nd Running of the Indianapolis 500

INDIANAPOLIS, IN (March 23, 2018) – Verizon IndyCar Series team Schmidt Peterson Motorsports (SPM) announced today that INDYCAR veteran Jay Howard will return to the team to compete in this year’s Indianapolis 500. The effort will be, for the second year, in partnership with One Cure, an organization deriving from the Flint Animal Cancer Center at Colorado State University which brings awareness to comparative oncology – the researching and studying of cancer and treatments across different species. The partnership was made possible with great thanks to a benefactor who believes in One Cure.

The No. 7 One Cure Schmidt Peterson Motorsports Honda piloted by Howard becomes SPM’s fourth entry into this year’s 102nd running of the ‘Greatest Spectacle in Racing’ alongside season regulars James Hinchcliffe, Robert Wickens and Jack Harvey, a co-entry with Michael Shank Racing. This year’s race also marks the Briton’s fourth attempt to qualify, and third under Schmidt’s guidance.

“The One Cure brand has become increasingly visible in motorsports the past few years, but we still have a long way to go explaining the cutting-edge cancer research happening at CSU and how race fans can contribute in a meaningful way,” declared SPM co-owner Sam Schmidt. “With the full force of Jay and SPM, we’re developing an engaging activation plan heading into the month of May that will steer fans in the right direction and ultimately accelerate the pace and number of clinical trials. Having seen the Flint Animal Cancer Center with my own two eyes, I’m confident we can deliver critical resources to One Cure that will have a lasting impact.”

“To say I am excited is an understatement,” said Howard. “There are no words to describe how happy I am to be representing CSU’s One Cure initiative – it’s an honor to be flying the green and black colors! One Cure’s goal is to raise awareness and funding for the Flint Animal Cancer Center to continue the fight against cancer; on race day, we will be fighting for something more than just the Borg Warner trophy. I also want to thank everyone at SPM and Honda for this opportunity. It will be great to be back with the team.”

“Thanks to a wonderful benefactor, we are excited for the opportunity again this year to partner with Jay Howard and Schmidt Peterson Motorsports,” said Dr. Rodney Page, director, Flint Animal Cancer Center. “Jay is a wonderful spokesperson for our One Cure initiative, and with his help, we will continue to engage new friends in our work. With additional support, we will find more answers to our cancer questions as we race towards a cure for both pets and people.”

Howard will next join his teammates for testing at Indianapolis Motor Speedway on Wednesday, March 28. The day will be used for rookies and those needing a ‘refreshers’ course to get familiar with the new aero kit on the famous 2.5-mile oval ahead of the 500-mile race in May.

Stay up to date with the SPM team throughout the season by following on social media – @SPMindycar; Howard can be found by searching @JayHowardRacing. For more information on One Cure, please visit

Firestone Grand Prix of St. Petersburg Race Report

Firestone Grand Prix of St. Petersburg James Hinchcliffe No. 5 Arrow Electronics Schmidt Peterson Motorsports Honda “It wasn’t quite the ending we wanted but it was a good race. I tapped the wall in turn 8 early in the first stint and that kind of bent it out of whack a little bit. Man, on…

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Petro-Canada Lubricants and INDYCAR’s Schmidt Peterson Motorsports Announce Multi-Year Partnership Extension

MISSISSAUGA, ONT. (Feb. 27, 2018) – Petro-Canada Lubricants Inc. (PCLI) and Verizon IndyCar Series team Schmidt Peterson Motorsports (SPM) announce a multi-year extension agreement. In addition to team partnership, PCLI has increased its alignment with SPM’s veteran driver and Ontario, Canada native, James Hinchcliffe. In addition to logo placement on Hinchcliffe’s No. 5 Honda Indy car and…

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SPM Unveils 2018 IndyCar Liveries, Announces Multiple Partnership Extensions

INDIANAPOLIS, IN (Feb. 1, 2018) – Schmidt Peterson Motorsports unveiled today, from Lucas Oil Stadium in downtown Indianapolis alongside 100 lucky fans, the three Dallara-Honda Indy cars of James Hinchcliffe, Robert Wickens and Jack Harvey in their 2018 Verizon IndyCar Series season liveries.

The three Honda-powered cars maintain the Schmidt Peterson Motorsports’ signature chrome design which debuted on the No. 5 and No. 7 entries last season. Hinchcliffe will remain in the No. 5 Arrow Electronics Honda with a slightly revamped gold chrome livery from the previous three seasons. Wickens will make his St. Pete debut in the red chrome Lucas Oil Honda No. 6 machine, a change from the team’s typical No. 7 entry and a nod to Toronto, nicknamed “The 6.” Harvey’s No. 60 AutoNation SiriusXM Michael Shank Racing entry, with whom SPM is a technical partner, dons pink chrome highlights to coincide with AutoNation’s #DrivePink campaign.

Along with the unveiling, the Indianapolis-based team confirmed multiple multi-year extensions with its partners. Arrow Electronics, beginning its fourth season with SPM, and Lucas Oil, a handshake deal between Forrest Lucas and Sam Schmidt for over 20 years, return as primary partners. Also renewing and expanding their multi-year associate partnerships with the team are Launch Consulting, Copper Moon Coffee and Ganesh Machinery.

The fleet of Schmidt Peterson Motorsports / Michael Shank Racing cars at their livery unveiling (Photo courtesy of Schmidt Peterson Motorsports)

To watch this morning’s unveiling, please visit the Schmidt Peterson Motorsports’ Facebook page by clicking HERE. SPM next head to Northern California this Sunday for the team’s penultimate private test before the 2018 season commences next month in St. Petersburg, FL. For more information about SPM, please visit

Sam Schmidt, Co-Owner, Schmidt Peterson Motorsports
“It’s a really exciting time for our team. We have obviously made a lot of changes during the off-season, and I hope that our commitment to this series, our partners and the fans, is really showing. To be able to announce multi-year deals ahead of the season, and host a great event like today, is a testament to the people we have in our organization.”
Ric Peterson, Co-Owner, Schmidt Peterson Motorsports
“With all of the different changes we’ve made the past few months, and seeing how involved and excited all of our partners are with those changes and where we’re taking the organization, I think 2018 is going to be a great year for SPM.”
Michael Shank, Owner, Michael Shank Racing
“We are super excited to have AutoNation and SiriusXM onboard – it’s the cornerstone of our program. They are great partners with tremendous business backing. Our goal is to try and produce as many great results for them as possible, on and off the track, and bring them to the front of IndyCar racing this year. I am really excited to get to do this with them and everyone at SPM, and can’t wait to get started at St. Pete.”
Mike Long, Chairman, President and CEO, Arrow Electronics
“Arrow Electronics is thrilled to expand our relationship with SPM, as we both guide innovation forward to help improve people’s lives. Five Years Out shows our commitment to building relationships with the most forward-looking companies in the world, embodied by the number 5 car.”
Forrest Lucas, Founder and President, Lucas Oil
“I’ve known Sam for over 20 years, and he is not only a great businessman but a great friend. We’re very pleased to continue our relationship with him and all of Schmidt Peterson Motorsports for the years to come. Sam and Ric have done great things for their organization over the years, and I’m happy to be part of their story. 2018 should be a great year for all of us.”
Marc Cannon, Chief Marketing Officer and EVP, AutoNation
“AutoNation is excited to partner with Schmidt Peterson Motorsports and the Michael Shank Racing team. We look forward to an amazing 2018 season with the AutoNation/SiriusXM No. 60 car.”
Jim Meyer, CEO, SiriusXM
“We are very pleased to work with Michael Shank Racing and Schmidt Peterson Motorsports to expand our sponsorship to several races this season. We look forward to having SiriusXM represented on the car and supporting Jack Harvey and his team as they compete.”
Wud Pocinwong, CEO, Launch Consulting
“We’re pumped to continue our long relationship with SPM as the Analytics & Machine Learning partner on the technical team. This multi-year extension gives us the opportunity to launch intelligent systems that accelerate race day decisions.”
Brad Gutwein, CEO, Copper Moon Coffee
“We are very excited to renew our multi-year partnership as the Official Coffee of SPM, furthering our relationship together presents a great opportunity to align our shared values and create new ways to support the team and their partners. We know providing our many specialty coffees to the SPM team will create the winning fuel to drive the team to victory on and off the track.”
Robert Serrano, President, Ganesh Machinery
“Ganesh Machinery is excited about securing a multi-year agreement with SPM. Our GENMILL and GENTURN CNC machines help in manufacturing the state of the art components needed by SPM to secure winning results. We look forward to celebrating several wins and championships in the future.”


Source: Schmidt Peterson Motorsports PR

New Era Teams Up with Top IndyCar Team Schmidt Peterson Motorsports to Unveil Their New Partnership

BUFFALO, NY (Jan. 24, 2018) – New Era Cap, in its fourth year as the official headwear of IndyCar, has teamed up with top US single seater team Schmidt Peterson Motorsports (SPM) on an exciting new collaboration.

The team has inked a deal with the 98-year-old company to expand beyond headwear and include team kit and fan merchandise for drivers James Hinchcliffe, Robert Wickens and Jack Harvey as well as all SPM team members and executives. The track-side collection will feature polo shirts, coats, dress shirts, vests, winter headwear, training apparel and custom victory shirts all donning the SPM and New Era logos. The New Era logo will also be featured on their cars and fire suits throughout all 17 rounds of the 2018 Verizon IndyCar Series season.

This apparel collaboration marks the first of its kind for headwear giant New Era. Wickens, who is transitioning from a successful stint in DTM racing, recently joined teammate and IndyCar headliner, Hinchcliffe at the New Era global headquarters in Buffalo, NY to review apparel and headwear options for their upcoming driver wardrobe.

“When we heard Schmidt Peterson Motorsports was assessing apparel partners we thought it would be a great opportunity to grow our footprint within the sport”, says Billy Rieck, New Era IndyCar product manager.  “New Era is always looking for ways to expand our brand and given our already strong relationship with SPM, we knew they would be the right partner.”

“We are very excited that the relationship we’ve built with New Era over the years has evolved into this expanded multi-year partnership as ‘Official Athletic Apparel Provider’ for Schmidt Peterson Motorsports,” commented Jon Flack, President of SPM. “The history of the company and passion of their people is infectious and together I believe we can create an innovative look and feel for SPM and our drivers.”

The IndyCar season kicks off in St. Petersburg, FL on March 11th 2018 and runs through September 16th. For more information about SPM please visit and for tickets to upcoming races please visit

Gade Joins SPM Marking First Female Lead Race Engineer in IndyCar

Gade Joins Schmidt Peterson Motorsports Marking First Female
Lead Race Engineer in IndyCar

INDIANAPOLIS, IN (Jan. 16, 2018) – Schmidt Peterson Motorsports announced today that three-time Le Mans 24 Hours winning race engineer Leena Gade has joined the Indianapolis-based organization to captain the No. 5 Arrow Electronics Honda driven by James Hinchcliffe. Gade’s appointment to SPM marks the first female lead race engineer in Verizon IndyCar Series history.

The FIA Commission for Women in Motorsport Ambassador has engineered racecars in Formula BMW, A1 Grand Prix, GT racing and has worked for Jaguar Cars, Audi and most recently for Bentley Motorsport. The Briton holds the distinction for the first female race engineer to win the 24 Hours of Le Mans, and following her second win at the 24-hour race, Gade was named the FIA World Endurance Championship ‘Man of the Year’ and received the C&R Racing Women in Technology award.

“I’m really honored that I’ve got a chance to come across and work in IndyCar,” commented Gade. “When I was a kid, I used to watch IndyCar, especially when Nigel Mansell first came over, and I followed it quite a lot. During my sports car days, it was a little less so, until I had friends come across to the US to work in it like Piers [Phillips, General Manager of SPM]. I’m quite honored to be given the chance. It is going to be something completely different to anything I’ve ever done before, so it’s a big learning curve, but it’s a challenge that I’m really relishing, so I’m looking forward to it.”

Piers Phillips, General Manager of SPM noted, “There was significant interest in Leena amongst the international motorsports community, so we’re really excited that she sees where we’re taking SPM, believes in what we’re doing and that she is now a part of our organization. I’ve known Leena for quite some time now, and I’ve worked alongside her, so I knew the credit she’s been given is well deserved. We’re very much looking forward to throwing her into the deep end and seeing her add to the team’s success.”

The team next head to Sebring International Raceway for its first test of 2018 on January 24. Following the test, only six weeks remain until the Verizon IndyCar Series season begins in St. Petersburg, FL. For more information on Schmidt Peterson Motorsports, please visit

Source: SPM press release

Omologato joins forces with top IndyCar team Schmidt Peterson Motorsports and reveals details of limited-edition ‘Indianapolis®’ Chronograph

LONDON (8 Jan. 2018) – Omologato, purveyors of the world’s largest and finest collection of motorsport-inspired watches, has agreed an exciting new tie-up with top US single-seater squad Schmidt Peterson Motorsports.In a multi-year deal agreed just after Christmas, the distinctive Omologato logos will appear on the Schmidt Peterson Motorsports Dallara-Honda IndyCar machines of James Hinchcliffe and…

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Schmidt Peterson Motorsports and Calmels Sport mutually agree to end Indy 500 effort

Source: SPM

Schmidt Peterson Motorsports Strengthens Team with Technical, Commercial, Crew Additions

A few quick notes about this release from TSO:

  • Todd Malloy, who is a graduate of the University of Waterloo in Waterloo, Ontario, won the Indianapolis 500 with Dan Wheldon in 2011.
  • Malloy, who is highly regarded by his fellow engineers, won the 2003 Championship Auto Racing Teams (CART) Championship while serving as race engineer for Paul Tracy.
  • Malloy was Justin Wilson’s Race engineer at RUSport when they finished second (2006) and third (2005) in the Champ Car Word Series standings.
  • Billy Vincent was the car chief for Simon Pagenaud’s 2016 INDYCAR Championship winning season.
  • In TSO’s opinion (well, at least Steve’s), these are two very strong additions to the team that struggled with some chemistry and mechanical consistency issues on track last year.

Schmidt Peterson Motorsports Strengthens Team with
Technical, Commercial, Crew Additions

INDIANAPOLIS, IN (Nov. 8, 2017) – Schmidt Peterson Motorsports announced today additions to its staff in its crew, technical and commercial departments. Strengthening the current engineering staff is Todd Malloy who joins the team as Technical Director, while Eric Pinkham has signed on as Vice President, Partner Strategy for the Indianapolis-based team.

Malloy joins SPM with over 21 years of experience in motorsport having spent time with teams such as Team Green, Players-Forsythe Racing, RuSport, Newman Haas Lanigan Racing, Bryan Herta Autosport and most recently the previous three seasons at Chip Ganassi Racing. The 2011 Indy 500 Champion (Dan Wheldon) and 2003 CART Champion (Paul Tracy) will lead the engineering department as a whole with a focus on the competition side in regards to the team’s direction, development and race performance.

The commercial staff has added the support of Pinkham who was most recently Vice President of Brand Strategy at CSM Sport & Entertainment (formerly Just Marketing, Inc.) and will now assist with both business development and partnership management. In addition to his agency experience, Pinkham brings a strong partnership perspective, having led global sponsorships for Newell Brands (Rubbermaid, Sharpie, IRWIN Tools, LENOX), which included significant programs in NASCAR, the Australian Supercars Championship, NHRA and the International Porsche Supercup Series.

In addition to Malloy and Pinkham, SPM welcomed a new crew chief in 17-year motorsport veteran Billy Vincent who joins SPM via Newman Haas Racing (2000 – 2005) and Team Penske (2005 – 2017) where he collected three Championship wins.

Crew members Norm Hornitschek, Chris Nash and Joey Curotto have also been added to the team’s traveling crew. Hornitschek is another former Newman Haas Racing crew member who also has experience in ALMS, IMSA GT3 and GTLM with five open-wheel and three sports car championships as well as one Rolex 24 Hours win and two Le Mans 24 Hours starts. Nash, who got his start at Dale Coyne Racing in 2012 and spent the previous three seasons at Team Penske, (also helping to clinch the 2016 Verizon IndyCar Series Championship with Vincent), will wrench on both the team’s Hondas as well as working as a fueler during pit stops. Curotto comes to SPM after spending four years at Chip Ganassi Racing and will build and maintain the team’s bodywork, as well as work on aerodynamic changes and configurations.

SPM’s front office staff was also amplified with the addition of Sherry Hall, a Chicago native with over 10 years of accounting experience, as the team’s Accounting & Travel Coordinator.

Schmidt Peterson Motorsports continues to test the 2018 Honda aero kit and will next head to Phoenix International Raceway in early December. Fans can keep up with #TeamCanada’s progress by following @SPMindycar, @Hinchtown and @RobertWickens on social media.

About Schmidt Peterson Motorsports
Established in 2001 and owned by former IndyCar driver Sam Schmidt and Canadian businessman Ric Peterson, Schmidt Peterson Motorsports (SPM) currently competes in the Verizon IndyCar Series. With a storied history in the Indy Lights presented by Cooper Tires series with over 70 wins, over 70 pole positions and seven championship wins, the Indianapolis-based team has also found success in IndyCar with six wins, two Indianapolis 500 pole positions and four poles claimed overall, as well as three top-five finishes in the championship points standings. For more information, please visit




source: Schmidt Peterson Motorsports

Schmidt Peterson Motorsports Announces 2018 Verizon IndyCar Series Lineup

Schmidt Peterson Motorsports Announces 2018 Verizon IndyCar Series Lineup INDIANAPOLIS, IN (Oct. 18, 2017) – Schmidt Peterson Motorsports announced today its lineup for the 2018 Verizon IndyCar Series season. Oakville, Ontario native James Hinchcliffe has renewed his contract with the Indianapolis-based team in a multi-year extension, and the 2011 IndyCar Rookie of the Year’s teammate…

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