Century 21 Real Estate Revs Up Its Marketing With INDYCAR Team Sponsorship In Indianapolis 500
Story posted - Mar 16 2013 8:43 AM
Brand Announces Sponsorship of Sarah Fisher Hartman Racing
LAS VEGAS (March 14, 2013) -- Century 21 Real Estate LLC, the franchisor of the world's largest real estate sales organization, has announced it will take its CENTURY 21(R) Agents: Smarter. Bolder. Faster(R) campaign to the Indianapolis Motor Speedway, when it will team up with Sarah Fisher Hartman Racing (SFHR). CENTURY 21 will serve as the primary sponsor for IZOD IndyCar Series driver Josef Newgarden's car in the Indianapolis 500.
SFHR co-owner Sarah Fisher joined CENTURY 21 System members yesterday in Las Vegas at its Global Conference to unveil the car design for the 2013 Indianapolis 500. Newgarden's Dallara/Honda/Firestone car will forgo its traditional No. 67 in favor of No. 21, the world's largest real estate sales organization's signature number, for the "Greatest Spectacle in Racing."
The No. 21 CENTURY 21 Dallara/Honda/Firestone car will debut at the Indianapolis Motor Speedway on May 12, when the track opens for practice. The 97th running of the Indianapolis 500 will take place on May 26, and be broadcast on ABC television.
"Our sponsorship of the No. 21 car in the Indianapolis 500 provides another outstanding opportunity to highlight our Smarter. Bolder. Faster. campaign," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "Whether it's the Super Bowl, the Olympics, U.S. Soccer, or the Indy 500, we want to showcase the capabilities of our sales professionals in front of the largest audience possible."
The Indianapolis 500 is the world's largest single-day annual sporting event with more than 300,000 people in attendance each year.
"Being part of a team that brings new partners to IndyCar is an honor for us here at SFHR," said Fisher. "We are very proud to represent such a strong brand whose household name resonates well beyond their industry. It will be a "Smarter. Bolder. Faster." Indy 500 for us painted in the CENTURY 21 colors."
The CENTURY 21 marketing campaign is a perfect fit for Newgarden, who as a 21-year-old rookie turned heads at the Indianapolis Motor Speedway in 2012 by topping the speed charts on multiple practice days.