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PrimeSport, Indianapolis Motor Speedway Expand Partnership with Launch of Official IMS Ticket Exchange

INDIANAPOLIS, March 23, 2017 – PrimeSport, the leader in providing direct access to the biggest sports and entertainment events, and the Indianapolis Motor Speedway today announced the launch of the Official Indianapolis Motor Speedway Ticket Exchange. PrimeSport will host and manage the only official resale marketplace where race fans can buy and sell 100-percent guaranteed tickets to the…

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Motorsports legends Franchitti, McLaren elected to Auto Racing Hall of Fame at IMS MuseumMotorsports legends Franchitti, McLaren elected to Auto Racing Hall of Fame at IMS Museum

Motorsports legends Franchitti, McLaren elected to Auto Racing Hall of Fame at IMS Museum

Two of the most well-known names in motorsports history are the newest inductees into the Auto Racing Hall of Fame at the Indianapolis Motor Speedway Museum.

Three-time Indianapolis 500 winner Dario Franchitti and legendary driver and constructor Bruce McLaren have been voted into the prestigious pantheon by an esteemed panel of auto racing journalists, participants and historians.

Franchitti won 31 races in his illustrious IndyCar series career, taking the Indianapolis 500 in 2007, 2010 and 2012. The Scottish-born driver won four series championships (2007, 2009, 2010, 2011) and lost a fifth on a tie-breaker in 1999. Franchitti also was part of a winning effort at the 24 Hours of Daytona in 2008.
“Dario Franchitti’s winning performances at the Indianapolis Motor Speedway are some of the most memorable in IMS history,” said J. Douglas Boles, Indianapolis Motor Speedway president. “His three wins in a five-race space, coupled with four front row starts and six top seven finishes in just 10 starts prove Dario understood how to compete at IMS. In addition, Dario was a fan favorite because of the combination of his mastery in the car coupled with his understanding and appreciation of the history of the Indianapolis 500. He, more than most, will understand the honor of becoming a member of the Auto Racing Hall of Fame.”

“Quite apart from having compiled an exceptional and well-documented driving career of his own,” said Indianapolis Motor Speedway historian Donald Davidson, “Dario continuously displays the most profound respect for those who went before him, along with pure passion for the history of motorsport, not only by collecting memorabilia, but even to the point of having taken a course in car restoration.”
McLaren was a highly successful driver, designer, constructor and engineer, whose name lives on in the eponymous Formula 1 team that has captured eight constructor’s championships and 12 driver’s titles. As a driver McLaren won four Formula 1 races, two Can-Am Series championships, and co-drove to a win in the 24 Hours of Le Mans in 1966 with fellow Kiwi Chris Amon.

“Even decades after his passing, the name Bruce McLaren instantly conjures up vivid memories for racing enthusiasts around the world, whether they be for his Formula One driving days; for his analytical approach to racing; his decision to start up his own marque, when he could well have continued to drive for other people; his utter dominance, along with fellow New Zealander Denis Hulme of the Can-Am series in the late 1960s; or for the legendary organizations he left behind which compiled multiple Formula One constructor championships and Indianapolis 500 wins” said Davidson.

The two inductees were chosen from a star-studded ballot of 16 nominees, 7 of which received at least 50 percent of the vote. A nominee needed to be named on 75 percent of the ballots, or finish first in his or her voting category to be inducted.

The 2017 inductees were announced on “Founders Day,” March 20, 2017, the 108th anniversary of the day the Indianapolis Motor Speedway Company was officially formed.

The Auto Racing Hall of Fame at the Indianapolis Motor Speedway Museum honors and celebrates individual contribution to the sport of automobile racing. It was founded in 1952 under the auspices of the Contest Board of the American Automobile Association (AAA). The Hall of Fame was moved to the original Indianapolis Motor Speedway Museum in 1962 under the direction of then-Speedway president Anton “Tony” Hulman.

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Celebrities, Civic and Corporate Leaders Drink In Excitement of 101st Indianapolis 500

Celebrities, Civic and Corporate Leaders Drink In Excitement of 101st Indianapolis 500

INDIANAPOLIS, Tuesday, March 13, 2017 – Indianapolis 500 champions have quenched their thirst in Victory Lane with a bottle of milk since 1936, and a growing number of celebrities and corporate and civic leaders are sharing that same winning feeling through the #101Bottles program leading into the 101st Running of “The Greatest Spectacle in Racing.”

The Indianapolis Motor Speedway is delivering one commemorative bottle of milk per day to prominent individuals for 101 days leading up to Race Day for the 101st Running of the Indianapolis 500 presented by PennGrade Motor Oil on Sunday, May 28.

Reigning Indianapolis 500 winner Alexander Rossi started the program Feb. 16 by presenting a milk bottle to Cummins, Inc. CEO Tom Linebarger at the Cummins Distribution Headquarters in downtown Indianapolis after the ticket for this year’s race was unveiled at the facility.

“This is a great way to bring the Indy 500 countdown closer to both racing fans across the nation and our community in Central Indiana,” said Allison Melangton, senior vice president, events, Hulman Motorsports. “Everyone wants to take part in celebrating the Indy 500 and one of its most iconic traditions, and these bottles have become more of a hot commodity each and every day as we get closer to May.”

Commemorative milk bottles have traveled locally, regionally and nationally, with one even heading to Europe for an upcoming presentation. Recipients include athletes, politicians, entertainers, business executives and leaders of civic and community groups, bringing the excitement and growing anticipation for the 101st Indianapolis 500 to a wide audience.

Rossi also presented a bottle to the hosts of the NFL Network program “Good Morning Football” in New York during an appearance on the show March 7, sharing a toast of milk live on the air. Milk bottles also have been presented to these prominent individuals:

The tradition of the Indianapolis 500 winner drinking milk in Victory Lane started in 1936. Race winner Louis Meyer regularly drank buttermilk to refresh himself on a hot day and happened to drink some in Victory Lane as a matter of habit after winning the 1936 race.

An executive with what was then the Milk Foundation was so elated when he saw the moment captured in a photograph in the sports section of his newspaper the following morning that he vowed to make sure it would be repeated in coming years. There was a period between 1947-55 when milk was apparently no longer offered, but the practice was revived in 1956 and has been a tradition ever since.

Visit to purchase tickets and for more information on the entire Month of May schedule at IMS.

Steve Miller Band To Headline Miller Lite Carb Day (Bare Naked Ladies to open)

Barenaked Ladies To Open Show on Exciting Day of Racing and Rock Friday, May 26 at IMS INDIANAPOLIS, Wednesday, March 8, 2017 – The legendary Steve Miller Band will headline the Miller Lite Carb Day concert Friday, May 26 at the Indianapolis Motor Speedway, as Rock and Roll Hall of Fame inductee Steve Miller will…

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Fans Can Get Even Closer to Action with New Infield Camping at INDYCAR Grand Prix

Key Points Three-night infield camping to be offered for recreational vehicles and tents along the IMS infield road course at the INDYCAR Grand Prix for the first time. Fans and families can choose from a variety of locations offering great views of exciting Verizon IndyCar Series action. IMS President Doug Boles will camp with fans…

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Advance Auto Parts Enters Multi-Year Partnership with Indianapolis Motor Speedway

INDIANAPOLIS (Feb. 27, 2017) – Advance Auto Parts, a leading automotive aftermarket parts provider in North America that serves both professional installer and do-it-yourself customers, has signed a strategic, multi-year partnership with the iconic Indianapolis Motor Speedway (IMS).  The agreement designates Advance Auto Parts as the official partner of the Indianapolis Motor Speedway at events…

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On-Sale Now, Hulman Terrace Club Offers Premium Seating for IMS Events

On-Sale Now, Hulman Terrace Club Offers Premium Seating for IMS Events

INDIANAPOLIS, Monday, Feb. 20, 2017 – Premium seating in the Indianapolis Motor Speedway Hulman Terrace Club is on-sale now for the 2017 racing season and beyond.

The Hulman Terrace Club, located on the outside of the front straightaway of the famed 2.5-mile oval, features some of the best views of the track plus ADA-accessible seating for fans seeking a club option. All tickets to the Hulman Terrace Club were sold in its inaugural season in 2016. Space is limited, so fans interested in tickets should act now. 

Fans who purchase reserved HTC tickets will enjoy access to a private area for food and beverages, as well as an outside deck area with a covered bar on the south end of the Club, surrounding a large indoor pavilion. Fans will also have access to Pit and Garage credentials every day that the club is open, with the exception of Indy 500 Race Day. 

“The Hulman Terrace Club offers a unique spectator experience with a fantastic view of the on-track action and a great amount of flexibility on how tickets can be used for entertainment, business development or just plain personal enjoyment,” IMS President J. Douglas Boles said. “2016 was the inaugural season in the Hulman Terrace Club and we are looking for making the 2017 season even better than last year in this newest hospitality option at IMS.”

Reserved HTC seats are good for 16 days of racing in 2017. Those dates include practice, qualifying, and racing for the Verizon IndyCar Series’ INDYCAR Grand Prix (May 12-13), the first weekend of practice and qualifying for the 101st Running of the Indianapolis 500 Mile Race (May 17-21), Indianapolis 500 race weekend including Miller Lite Carb Day, Legends Day Presented by Firestone and the “500” itself (May 26-28), the Sportscar Vintage Racing Association’s Brickyard Vintage Racing Invitational Pro-Am Day (June 17), the entire NASCAR Brickyard 400 weekend (July 21-23), and the race weekend of the Red Bull Air Race (October 14-15). 

Tickets in the Hulman Terrace Club are $1,750 per ticket. Other ticketholders benefits include:

  • One parking pass for every four tickets purchased
  • Brickyard Crossing Golf Course and retail discounts
  • Premium concession options
  • Option to purchase seat nameplates
  • Option to transfer tickets each day to friends and family

The new Hulman Terrace Club was part of the IMS Project 100 initiative bringing a variety of enhancements to the 107-year-old facility. Improvements that have been completed include the renovation and redesign of the IMS road course, new scoring pylon, new video boards, WiFi upgrades, new track fencing and Paddock Penthouse, A Stand and B Stand renovations that include the installation of stadium seats and new elevators.

For additional information on Hulman Terrace Club seating, including purchasing information, please contact IMS Premium Services Team at 317-492-8739 or

Indianapolis 500 Champion Alexander Rossi Helps Unveil 101st Running Ticket

Indianapolis 500 Champion Alexander Rossi Helps Unveil 101st Running Ticket

INDIANAPOLIS (Feb. 16, 2017) – A new piece of racing history came to life today as reigning race winner Alexander Rossi and officials unveiled the colorful, coveted ticket for the 101st Indianapolis 500.

Hulman & Company President and CEO Mark Miles and Indianapolis Motor Speedway President Doug Boles joined 100th Indianapolis 500 winner Rossi of Andretti Autosport during ceremonies at the Cummins Distribution Headquarters in downtown Indianapolis.

The ceremony started a day of activities to mark 101 days from Race Day for this year’s edition of “The Greatest Spectacle in Racing” on Sunday, May 28 at IMS.

Adhering to time-honored tradition, the ticket design is anchored by the most-recent Indy 500 champion. This year’s layout features an iconic photo of Rossi taken immediately following the winner’s customary swig from a bottle of milk in Victory Circle.

“This year’s ticket features a spectacular design, and it will be a great keepsake for fans for years to come,” Boles said. “We’re grateful to our friends at Cummins, who share our passion for racing and the Indy 500, for hosting us this morning and creating such a special memory for Alexander, as well as the many community partners and Verizon IndyCar Series fans in attendance.”

The ticket for the 101st Indianapolis 500 presented by PennGrade Motor Oil (Photo courtesy of Ithe ndianapolis Motor Speedway)

In lockstep with the Indy 500 logo, the ticket boasts a bold and patriotic red, white and blue color palette. The image of Rossi, car owners Michael Andretti and Bryan Herta, and the Indianapolis 500 logo are embellished with a special 3D coating. Metallic-foiled bricks frame the epic Victory Circle imagery. The basic design will apply to all tickets, but quantities of the embellished, souvenir version are limited and fans should purchase their tickets at or the IMS Ticket Office in the next few weeks to receive the souvenir version with all embellishments.

The event at the Cummins Distribution Headquarters also marked the beginning of a special new campaign to promote the 101st Running: the delivery of a branded milk bottle each day throughout the full 101-day countdown. The first bottle was presented to Cummins, Inc. CEO Tom Linebarger this morning.

Visit to purchase tickets for the world’s most prestigious auto race and to learn more about the entire Month of May at IMS, including the INDYCAR Grand Prix on May 13.

The first chance to see Rossi back in race action this year is Sunday, March 12 at the Verizon IndyCar Series season opener, the Firestone Grand Prix of St. Petersburg. Visit for more information on the exciting 2017 season.

Zedd and Marshmello to Headline Indy 500 Snake Pit Presented by Coors Light – Tickets Are On-Sale Now!

Zedd and Marshmello to Headline Indy 500 Snake Pit Presented by Coors Light – Tickets Are On-Sale Now! 

INDIANAPOLIS, Tuesday, Jan. 24, 2017 – The Indy 500 Snake Pit Presented by Coors Light is proud to announce the official lineup for 2017! EDM superstars ZEDD and MARSHMELLO will headline, along with support by RL GRIMEACTION BRONSONADVENTURE CLUB and THE TRAP HOUSE, in addition to wrestling legend RIC FLAIR as the special emcee. The Snake Pit will take place over Memorial Day Weekend, on Sunday, May 28, during the 101st Running of the Indianapolis 500 Mile Race Presented by PennGrade Motor Oil at the Indianapolis Motor Speedway.

“Indianapolis rocks like no other city in the world the weekend of Indy 500,” Flair said. “Can’t wait to rock it out with all of you from the Snake Pit! WOOOOO!”

General admission and VIP tickets for this May 28 Race Day event are on sale now for $35 and $110 at and All Snake Pit ticket holders must also hold a valid Indy 500 general admission or reserved seat ticket. Packages that include Race Day GA tickets are available.

“The Indy 500 Snake Pit presented by Coors Light has earned its place as one of the biggest and best Race Weekend parties and this year’s lineup of artists is going to take things to a whole new level,” said Indianapolis Motor Speedway President J. Douglas Boles. “On Race Day, the infield inside Turn 3 will once again fill with thousands of fans ready to cheer on some of the world’s best EDM acts and adding the iconic Ric Flair to help hype up the atmosphere will make 2017 even more memorable. And, once again, we’ll throw in some really great racing with the music!”

Zedd released his debut LP “Clarity” in 2012 to critical acclaim. The album’s lead single “Spectrum” garnered massive global attention, soaring to #1 on the Billboard Dance Club Song chart and ultimately earning Dance Club Song of the Year as well as iTunes Breakthrough Album of the Year (Dance). In 2015, he released his second studio album, True Colors, led by the smash hit “I Want You to Know” featuring Selena Gomez. The song peaked at #1 on the Billboard Dance/Electronic Songs chart and was certified platinum. Zedd has been named both a Rolling Stone and MTV “Artist to Watch” and has performed at top festivals including Coachella, Lollapalooza and Electric Zoo. He has also collaborated with top artists including Justin Bieber and Ariana Grande.  

Marshmello’s official biography is simple: “I just want to make good music…that doesn’t require you knowing who I am.” The anonymous DJ has become and EDM powerhouse, releasing his debut album “Joytime” in 2016 featuring popular tracks such as “Keep it Mello” and “Want U 2.” In May of 2016, he released his hit single “Alone,” which racked up more than 100 million YouTube views in three months while charting on the Billboard Hot 100. 

RL Grime released “Grapes EP” in 2012 and his follow up EP “High Beams” in 2013. The latter reached #1 on the iTunes Electronic Chart. His first full-length album, “Void,” was released in 2014 and includes collaborations with Big Sean and Boys Noize. 

Action Bronson’s debut album “Mr. Wonderful” was released in 2015. The rapper has toured with artists such as Eminem, Kendrick Lamar and J Cole and hosted a food web series for his label, VICE Records. 

Canadian EDM duo Adventure Club released their debut album Red//Blue in 2016. Their previous work has been featured on MTV shows such as Eye Candy and Teen Wolf. The duo has toured across North America, playing sets at festivals such as EDC and Ultra.   

The Trap House are a Chicago based duo that formed in 2012. What started as basement party with 30 people has grown into the “Most Ratchet Party” in Chicago ever since. 

Ric Flair® is a celebrity and professional wrestler. Also known as the “Nature Boy®,” Flair is among the most famous and well-known wrestlers in the world, and has been one of wrestling’s biggest stars since the late 1970s. Flair was often popular with the crowd due to his in-ring antics, including rule breaking (earning him the distinction of being “the dirtiest player in the game”), his cocky interview style, strutting and his shouting of “WOOOOO!™” The “WOOOOO!” yell has since become a tribute to Flair, and is often shouted by the crowd whenever they see Ric or when another wrestler performs one of Flair’s signature moves. A Facebook and Twitter favorite, YouTube sensation, and whose name returns almost 4 million Google hits in under .2 seconds, Ric Flair® is an international icon.

IMS has once again partnered with React Presents, the leading electronic concert and festival promoter in the Midwest, to promote the event. React Presents is a full service club, concert and festival promotion company based in Chicago. 

Ticket Information

Snake Pit Presented by Coors Light tickets are only available for purchase to Indianapolis 500 Mile Race ticket holders. Ticket packages for both the Indianapolis 500 race and the Snake Pit can be purchased HERE

General admission tickets to the Snake Pit are available beginning at $35 in addition to VIP tickets starting at $110. VIP amenities will include access to a raised viewing platform located side stage, a private cash bar and private air-conditioned restrooms. Snake Pit tickets do not include Indy 500 gate admission, which must be purchased as well. 

For more information, visit

The 2017 Indianapolis 500 Mile Race is scheduled for noon (ET) Sunday, May 28, 2017. The Snake Pit acts will start performing prior to the race, beginning at 7AM

IMS to Host Red Bull Air Race Season Finale

IMS to Host Red Bull Air Race Season Finale

The Racing Capital of the World will crown a new champion in 2017, with the Red Bull Air Race hosting its season finale at the Indianapolis Motor Speedway Oct.14-15. Tickets and hangar passes are on sale now at

“IMS is where the biggest names in motorsports come to produce epic moments and make sporting history,” Indianapolis Motor Speedway President J. Douglas Boles said. “Aviation is in our DNA, and we’re honored to host the season finale at the very same venue where the Wright Brothers once flew. Indy embraced the Air Race pilots and teams in 2016 and our fans will be even more excited to see a global champion crowned in 2017.” 

Last year’s inaugural competition produced a crowd of more than 65,000 over two days according to official Red Bull Air Race estimates. Pilots reached speeds of nearly 230 m.p.h and endured forces of up to 10G as they navigated large air-filled pylons. Matthias Dolderer won the event, successfully making his way through several rounds of competition on the 1.85 mile infield layout. To watch a recap of last year’s race, click here.

The full schedule announcement from Red Bull Air Race is below.  

Red Bull Air Race Schedule Announcement 

Salzburg (Austria) – The 2017 season of the Red Bull Air Race will begin with its diamond 75th race and conclude at the motorsport mecca; Indianapolis Motor Speedway. Along the way, the official World Championship will celebrate its tenth season with returns to San Diego, USA and Porto, Portugal, as well as a premier in Kazan, Russia.

The eight-race calendar takes off on February 10-11, 2017 with the celebration of a double anniversary: UAE will mark the 75th Red Bull Air Race of the World Championship and the 10th consecutive season opener in Abu Dhabi. Then on April 15-16, the raceplanes will return to San Diego, USA, which became a favorite over three consecutive seasons from 2007-2009.

Next: A third stop in Chiba, Japan on June 3-4. 90,000 fans cheered home hero Yoshihide Muroya to his first race win last year, and his triumph only fueled their passion. The exhilaration will continue on July 1-2, as the raceplanes dart under the Chain Bridge in Budapest, Hungary, the spiritual home of the sport.

As the summer continues, the Red Bull Air Race will write a new chapter in its history. A July debut in the Sports Capital of Russia, Kazan, with its rich 1,000-year-old culture and colorful skyline then the fight for the championship will move to another location in Europe which will be announced later.

On September 2-3, the season’s last race in Europe will be its first return in eight years to Porto, Portugal, where many spectators lined the banks of the Douro River to catch the action at the last Porto stop in 2009.

The season finale will rev up back in the USA on October 14-15, with the second consecutive race at the epic motorsport track of the Indianapolis Motor Speedway, where the 2017 Red Bull Air Race World Champion will be crowned.

“I can’t remember when I’ve been so excited about a season. The calendar goes from strength to strength, with every stop holding special significance as either a landmark location in the sport’s history or a premiere in a dramatic new setting. We’re especially thrilled to bring high-speed, low-altitude racing to a new audience in Russia,” said Erich Wolf, General Manager of Red Bull Air Race GmbH. “Each pilot and team is keen to clinch the honor of winning the 75th Red Bull Air Race at the opener in Abu Dhabi just a few weeks from now, and the pace and intensity will only build throughout the season. What a year it’s going to be.” 

Ticketing for the 2017 season of the Red Bull Air Race World Championship is underway. For all the latest news and information, visit


Red Bull Air Race 2017 Calendar

February 10-11: Abu Dhabi, UAE

April 15-16: San Diego, USA 

June 3-4: Chiba, Japan

July 1-2: Budapest, Hungary 

July 22-23:  Kazan, Russia

August 12-13: TBA, Europe

September 2-3: Porto, Portugal 

October 14-15: Indianapolis, USA 

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