Kid Rock returns to The Brickyard for July 23 concert

INDIANAPOLIS, Thursday, June 9, 2016 – Multi-platinum award-winning rock ‘n’ roll icon Kid Rock will be in concert on July 23 during the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard weekend at the Indianapolis Motor Speedway. His high-octane Saturday night performance will take place in the IMS infield following the XFINITY Series Lilly Diabetes 250 race.

The Michigan native played at IMS in 2007 on Miller Lite Carb Day during the Indianapolis 500, and is now returning for one of the crown jewel weekends on the NASCAR calendar. Acclaimed country rockers Parmalee will be the opening act for this can’t miss event. 

“We’ll look forward to having a fellow Midwesterner join us for a great Saturday of entertainment at the Indianapolis Motor Speedway,” said IMS President J. Douglas Boles. “Kid Rock is a familiar face to music fans and race fans at the Indianapolis Motor Speedway, and is the perfect headliner for our big summer NASCAR weekend.”

General admission tickets for Saturday’s race and the Kid Rock Concert at The Brickyard are $30 through July 8 and can be purchased now at www.IMS.com. After July 9, the price increases to $40. Current ticketholders to any IMS event can purchase a GA Saturday ticket and front-stage pit access for $85 through a pre-sale which runs until June 15

Kid Rock, whose musical styles range from hip-hop and rock to heavy metal and country, has sold more than 26 million albums around the world.

Following the release of his latest studio album “First Kiss,” Kid Rock embarked on his “First Kiss: Cheap Date” summer tour that sold over 650,000 tickets over 40 shows including a record-breaking 10 sold-out nights in his hometown of Detroit. The tour, which followed the model of his 2013 tour, broke all the rules by giving back to fans and making the concert experience more affordable with $20 tickets, lower fees and deals on everything from concessions to merchandise. The fans rewarded him with a huge turnout and Rock sold more tickets in amphitheaters in the U.S. than any other act in 2015.

The multi-instrumentalist has made hits across genres, from rap and rock in the 1990s with singles “Bawitdaba” and “Cowboy,” to country with “Picture,” a collaboration with Sheryl Crow that charted at No. 4 on the Hot 100. Rock’s 2007 album featuring the song “All Summer Long” charted at No. 1 in eight countries across Europe and Australia, and the music video received more than 48 million views on YouTube. Rock has consistently released albums since 1990, many of them going platinum and multi-platinum with spots in the Top 10.

Kid Rock is also a passionate supporter of those who serve in the U.S. Armed Forces and a vocal advocate for his hometown of Detroit.

Parmalee’s country rock sound has its roots in the bluegrass, traditional country, southern rock and blues covers the guys grew up hearing their families play. Country fans voted the band’s debut single, “Musta Had A Good Time,” No. 1 for 4 consecutive weeks on SiriusXM’s The Highway “Hot 30 LIVE” countdown and the song became a Top 40 hit on mainstream country radio. The fun-loving party anthem has been featured in national sporting event broadcasts from the PGA Tour to Major League Baseball. Parmalee was named a “Bubbling Under Artist” by Billboard magazine (June 2013) and one of Clear Channel’s “NEW! Artists to Watch” in 2013. MTV Networks also hand-picked Parmalee to perform as part of its 2013 “O Music Awards” and the foursome recently appeared on the Fourth Annual American Country Awards.

Parmalee recently made history when its multi-week No. 1 smash “Carolina” became the longest climbing single by a duo or group in the 24-year history of the Billboard Country Airplay Chart. Parmalee was also the first multi-member country act to garner a No. 1 single on both the Billboard Country Airplay and Mediabase/Country Aircheck charts since Florida Georgia Line. “Carolina” was recently certified gold (for over 500,000 in sales) by the RIAA.