MillerCoors, INDYCAR announce multiyear partnership agreement

TSO notes:  Commercially, this partnership has the potential to make a significant impact on Verizon IndyCar Series viewership and attendance. The beer and alcohol category just fits really well with racing. Why? Party time. There is an automatic connection between drinking an ice-cold beer and having a good time with friends, and anytime that IndyCar…

This content is for 12-Month TSO Subscription members only.
Log In Register