Hyatt Joins Rahal Letterman Lanigan Racing as Major Associate Sponsor and Official Hotel Sponsor of the IndyCar Series Program
BROWNSBURG, Ind. (February 3, 2016) – Rahal Letterman Lanigan Racing (RLL) announced today that Hyatt, a leading global hospitality brand, has joined the team as a major associate sponsor and official hotel sponsor of the Verizon IndyCar Series program in a multi-year deal.
As the Official Hotel Marketing Sponsor of RLL, Hyatt will appear prominently on the side of the No. 15 Indy car cockpit near driver Graham Rahal. Hyatt plans to create innovative one-of-a-kind experiences for its loyal guests and partners. The team’s crew, owners, drivers and sponsors will stay at Hyatt hotels throughout the 16-race IndyCar Series schedule.
“As co-owner of a Hyatt Centric-branded hotel, I could not be more proud to team up with an iconic company that has led the way in high-quality accommodations and service,” said Michael Lanigan, co-owner of Rahal Letterman Lanigan Racing with former late night talk show host David Letterman, and legendary racecar driver Bobby Rahal, who is also co-owner of Hyatt Centric The Loop Chicago. “We look forward to furthering Hyatt’s winning ways of creating superior customer experiences, both on and off the race track.”
RLL was a championship contender entering the season-finale of the 2015 Verizon IndyCar Series with Graham Rahal, who was ranked a career-best second place entering the double-points race at Sonoma Raceway and the highest-ranked Honda-powered driver. He was in sixth place with nine laps to go but was hit from behind and ultimately finished 18th in the event and fourth overall in series standings. Rahal earned a series-high six podium finishes including wins at Auto Club Speedway and Mid-Ohio Sports Car Course in 2015.
“As a company built on creating signature guest experiences, Hyatt is excited to work with Rahal Letterman Lanigan Racing as a way to be in the center of the action,” said Maryam Banikarim, global chief marketing officer for Hyatt Hotels Corporation. “We’re always looking for innovative ways to reach new guests and build awareness for our 11 premier hotel brands, including our latest addition, Hyatt Centric.”
The 16-race 2016 Verizon IndyCar Series season begins on March 13 with the Firestone Grand Prix of St. Petersburg which will be televised on ABC. For more details about the Series, please visit www.indycar.com.